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10 unmissable tools to improve your industry’s SEO

SEO Strategy

10 unmissable tools to improve your industry's SEO

Getting your prospects to find your brand on the internet can be the difference between developing your business and closing it.

SEO allows you to organize your team’s efforts to obtain greater visibility in a environment that is not just immense, but also very competitive.

What is SEO?

SEO (Search Engine Optimization) is a strategy aimed at improving the positioning of your site in the list of results of the most used search engines on the Internet.

Its implementation is carried out through different actions, both inside and outside the site, and allows your company to obtain greater visibility in the results of a search related to its market niche.

What are the benefits of investing in a good SEO strategy?

Below is a breakdown of some of the characteristics that make SEO a profitable strategy for the digital development of industries.

Market Opening

Good organic SEO allows your company to appear in any related search that is conducted in your language. This allows you, therefore, to open market.

An Argentine company that is well positioned for searches conducted in its country may have visibility in other Spanish-speaking countries, such as Uruguay or Chile. However, being well positioned for searches in Argentina does not necessarily mean that you will get the same position in other countries such as USA or china

SEO helps your company’s products and services have greater visibility on the Internet.

To be understood, it could be said that, if your website is a sideboard, with SEO you will get many more people passing by. The Internet is huge and full of competitors, and the key to a company’s survival in the online world is to ensure its presence and visibility. Without visibility, your internet business is dead.

24 hours, 365 days a year

Google doesn’t rest or take vacations. Having a good positioning provides visibility, traffic and possible leads 24 hours a day, 365 days a year. This means the possibility of always being available, being “omnipresent”, and presenting yourself to the user at any time during the purchase cycle.

Qualified traffic

A good SEO strategy provides qualified traffic. That is, users interested in your products and services, or with a specific need that one of your solutions can solve.

Be different from the competition

Under equal conditions, a website optimized for SEO is more successful on the Internet than another not optimized. This means that through SEO it is possible to stand out from those competitors who are not investing in a suitable strategy.

Credibility

Appearing in the first results of organic searches can increase the credibility of our company to the audience interested in the sector of our products or services.

ROI

Appearing on search engines is free, which favors the profitability of SEO in the long term. In addition, this profitability is accentuated if we appear in high volume searches, as these searches tend to have a higher cost per click in SEM.

Further considerations

The changes in the search algorithm implemented by Google and the way related information is disseminated make SEO a reverse engineering job. This means that it is not possible to accurately predict when our strategy will work.

The changes in the search algorithm implemented by Google and the way related information is disseminated make SEO a reverse engineering job. This means that it is not possible to accurately predict when our strategy will work.

SEO is not an exact science

It is not possible to guarantee positions or volumes of traffic in specific periods of time, due to the unpredictability of search algorithms in search engines. It is even possible not to achieve the goals set for a given time, as not everything depends on the work done.

The process of an SEO strategy does not give immediate results. It’s not like SEM, where, when you start paying, ads appear in searches. SEO requires time and planned development, and it can take months to see the first results in terms of positioning or increased traffic.

Needs continuous investment

SEO efforts must be constant. It is not advisable to stop the process according to our needs (for example, stop investing during the holidays) as we could go backwards and lose positioning. Until the visibility of a website is well consolidated, it is necessary to work continuously generating tools, content and links.

Needs updating

Search algorithms are constantly evolving, and some changes may require strategy readjustments. Therefore, what works today may not work tomorrow. It is necessary to keep up to date and follow closely the updates in algorithms made by Google, Bing and other search engines.

Related: Marketing ROI

Jose Limardo

Jose Limardo

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