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A salesman always thinks that what he says is what matters most. Today I’ll tell you why it’s important to listen in order to understand the customer.
The success of your business depends on discovering the client’s needs and using your creativity to develop something that solves them efficiently. And how do you do this? It’s only achieved by listening to your customers.
Although it sounds strange, listening to the client is not just paying attention to him when he talks or writes on the web, it also means interacting with him in a way that gives us valuable information.
To understand the customer, we must follow up before, during and after the sales process. If you don’t, we lose all those suggestions and comments that can define the future of our products, services or strategy.
For example, if you do a customer survey after the sale closes, you should ask:
Was it helpful? Did you find it difficult to use?
Do you like the design?
Do you think the price you paid is fair? and a section for suggestions and comments (that can be used for commercial purposes).
If you have this information, you will be able to understand tomorrow’s customer because it tells you what they like and what they don’t like. For example, if your product is a software, the possible answers could be:
“I have to add new features to my product/service”,
“I have to improve the usability of my product and eliminate buttons”,
“I have to make a simpler design with many images”, “I have to compare similar products or services in features and price”.
In fact, understanding the customer is much more productive for your company. It creates a relationship that allows you to evolve your philosophy, adapt to the market, anticipate future needs and address your prospects with a better understanding of their buying psychology.
Customers are not tickets, they are people who, like you, want to achieve their professional and personal goals in the easiest way possible.
Also, if your customers really love your product or service, they will surely talk about you in the networks, in the street. They will tell their family and recommend you to their friends.
As you can see, without realizing it, a good communication with your clients can be transformed into acquiring an “evangelizer” who pays us for something in return and who also “advertises” us.
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