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For an adequate SEO copywriting, a series of previous steps must be carried out in order to achieve success with the proposed content marketing strategy and web positioning.
1.- Stablish your audience and what objectives you are trying to pursue with an SEO positioning strategy.
2.- Analyze your organic competition to see why terms position the different pages of their domains and the best way to attack them in each case.
Perform an exhaustive keyword research to determine the most relevant terms to work for the different contents of the page. It will also be necessary to evaluate whether the search intention for the keywords chosen is the most appropriate in each case.
4.- Determines the type of content needed to enhance the web depending on the distribution of the same, the proposed information architecture, the study of keywords and the analysis of competition.
Here it is important to bear in mind that depending on the term and the type of search carried out by users, some types of results or others (blog entries, home pages, service pages, etc.) are shown for which the most appropriate content must be offered in each case, and the same must be distributed in a logical way in the domain.
Plans and proposes the content strategy in order to determine the dates of publication of the different contents and the order in which they will be made according to the priorities established between the different objectives pursued in the content marketing strategy. For this, it is essential to propose an editorial calendar.
In short, these are the fundamental steps to follow before starting to write with SEO.
In this way, it is possible to attract qualified traffic to the page by means of accessible keywords.
1.- Includes a hyperflammatory introduction to keep the reader hooked.
2.- Always include the main keyword in the first paragraph.
Always include the keyword in the main header or H1 of the page.
4.- Check the headlines by entering longtails related to the subject (check the search intention well and check the relationship between the longtail and the shortail) in them.
Internal and external linking
Include an internal link in the first paragraph.
Include at least 3 internal links in the post (depending on the extension).
7.- Include at least 1 external link to an authority website (this helps to offer more value to the user and the natural link to the search engine).
8.- Include the keyword in the metatitle to improve the snippet in the results of Google and the CTR. For the composition of the title and headings, you can rely on the headlines and headings of the first results offered by the search engine for that term, use the autocomplete function of Google and tools such as Keyword Magic Tool by SEMrush or Answerthepublic. It must be between 40 and 60 characters long.
9.- To improve the CTR of your entries, a very good trick, is the use of ASCII emojis, as some are indexable and rankable by Google.
10.- Write and include the meta description or improvement of the same if that page already existed and was not well optimized to improve this snippet in the results of Google and CTR. Remember that it should be about 150 characters long.
11.- Includes the canonical rel pointing to the blog entry that you really want to position (in the case of creating a new page that you want to position for a term, will be the friendly URL itself raised for this).
For example, if there are 2 blog entries attacking the same keyword and with a very similar URL (the keywords of both pages have a similar search intention and a direct relationship between them and should have worked on the same content and page), you should indicate in both entries which of both articles should be enhanced.
12.- Tell the search engine to index the content or not. This is fundamental to be able to position any page in search engines. It should be borne in mind that for pages such as “the site map”, there is usually no interest in positioning them, but rather the important thing is that Google analyzes the content within it. In other words, they are not being indexed, but the search engine is allowed to follow the internal links of the different URLs of the domain.
This type of pages are usually left unindexed so as not to dilute Google Bot’s crawl budget. You can do it from plugins such as Yoast to SEO or from Google’s own Search Console.
13.- Label and categorize your content according to its type, theme and the distribution of the information proposed for the website.
Include the keyword used in the URL to make it friendly. If it is an article that has already been published and you modify the URL, you will have to make a redirection so as not to lose that positioning and indicate the new page to Google.
15.- Check the density of the main keyword so that it is between 1% and 2%.
16.- Check the keywords in search console to introduce them in the text.
17.- Enter related SEMrush keywords.
18.- Include SEMrush exact concordance keywords.
19.- Use SEMrush WDF*IDF to see which keyword has the competition that we don’t have.
Improved length of stay and shares
20.- Includes videos to increase the length of stay.
21.- Use infographics to improve the sharing rate.
22.- Edit and illustrate your contents to make them more attractive to the public. Check the size and weight of the images.
23.- Check the image labeling (ALT attribute).
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