If there is one sector that is booming, it is e-Commerce. Although it has been growing in recent years, the pandemic has definitely boosted it, making it the preferred method of purchase for consumers, and no longer only among the younger generations.
That’s why in this article we explain the e-Commerce and e-commerce trends for 2021 from our experts. Don’t miss it and keep reading!
E-commerce: trends and purchasing behavior
Why are e-commerce trends so important? The world of ecommerce is becoming increasingly competitive.
In order to stay ahead of the competition, you must constantly monitor ecommerce trends. If you don’t keep your online store up to date with ecommerce trends, you run the risk of being left behind.
To ensure future success you must look ahead. Since we are in 2021, you must know these ecommerce trends in order to take advantage of them.
It is very important to analyze and adopt ecommerce trends in a timely manner in order to develop your brand strategy and excel in the marketplace.
Ecommerce trends: What are the major ecommerce trends for 2021?
Are you wondering what the future of e-commerce looks like? Do you want to see what trends can help your online store be successful? Here are the top 3 ecommerce trends for 2021 that you shouldn’t miss out on.
1. Ecommerce Trends: The growth of ecommerce is unstoppable, Ecommerce-Trends-Growth-of-Online-sales-is-unparalleled
Online sales have been growing steadily and with good reason. Online shopping is one of the most popular activities on the Internet.
The statistics provide information on ecommerce trends for retail in the world from 2014 to 2019. In 2005, retail ecommerce sales worldwide amounted to $1.67 trillion, and there was a growth to $3.55 trillion in 2019 (Statista, 2019).
Although online shopping is one of the most popular online activities, the numbers vary by region. With the growing popularity of e-commerce stores, more and more people are shopping online.
This increase in online shopping can be attributed to a number of factors. Arguably, one of the main ones is the level of convenience one has when shopping online. There has also been an increase in the confidence that shoppers have regarding online shopping, as well as a better website experience. In the past, people were hesitant to shop online, but not anymore.
2. The future of e-commerce after COVID-19
The future of Ecommerce post Covid-19
Without a doubt, one of the biggest impacts, if not the biggest, on e-commerce trends in 2021 will be COVID-19.
With governments around the world closing stores and implementing closures to restrict the social movement for months in an attempt to combat the coronavirus, more and more people are turning to online shopping to purchase items.
Jeff Bezos of e-commerce giant Amazon has already seen his fortune grow by nearly $24 billion thanks to increased customer demand for Amazon’s products and services.
And experts predict that the impact of the coronavirus will not only be a short-term boost to e-commerce, but will come to stay, even after COVID-19. This is because people will be comfortable with the comfort and convenience it offers and the benefits of contactless payments, which are likely to cause a permanent shift in behavior toward digital shopping.
In fact, market analysts say the e-commerce industry will be the biggest beneficiary of the coronavirus pandemic. Penetration rates, currently at 15 percent, are expected to increase to 25 percent by 2025 (MarketWatch, 2021). That marks a 67 percent increase over five years.
The growth of e-commerce from mobile devices has been remarkable. Since 2016, sales made through mobile devices have increased by 15%. Mobile e-commerce trends tell us that by the end of 2021, 73% of online sales will be made through a mobile device (Statista, 2019). These figures cannot be ignored.
Improving the shopping experience from mobile devices can be a great opportunity for customer loyalty.
The growth of e-commerce has been driven in part by the increased use of mobile devices. People not only shop online, but also use their mobile devices to browse or research products before deciding to purchase.
As confidence in shopping online increases, consumers are increasingly comfortable shopping from mobile devices, especially the Millennials and Generation Z, who have grown up surrounded by computers and the Internet.
These generations are also more likely to shop online using their mobile devices than previous generations.
As a result, more and more sites are optimized for mobile browsing. Make sure that not only your website, but also your online store is optimized for mobile devices. By doing this, you will be making shopping at your ecommerce store simpler and more accessible to your target market.