Have you ever wondered what kind of content to share on social media or how to find content that will help you get likes?
Like it or not, social media is here to stay, and without a robust, diverse, and established content strategy, you risk being left behind. Because the reality is that if you don’t deliver what your audience is looking for, your competition will.
That’s why we’re sharing 3 types of content you can share on social media
- User-Generated Content (UGC)
- Podcasts
- Live broadcasts
- Infographics
- Virtual reality content
- Webinars
- Testimonials
- eBooks
- Guides
1. Share on social media User-Generated Content (UGC)
User-generated content (UGC) is a brilliant way to increase engagement and reach.
Your followers will see that you care about them and will engage with your brand by sharing their content through user-generated content.
For example, the Gopromx account does this very well, as they always share content that their followers captured with their GoPro.
Brands have seen an increase in UGC due to the success and engagement they receive, especially on Instagram. Posting content made by customers or followers and mentioning them in posts makes them feel “loved” and cared for by the brand.
They can even brag to their friends and colleagues about the fact that they have been shared on social media by their favorite brand. And who knows? Maybe those friends and colleagues will also decide to create branded content generated by themselves.
If you are not already sharing user-generated content, especially on Instagram, then you should give it a try. The result can be beneficial.
Key conclusion:
Constantly monitor your social platforms, be it Instagram, Twitter, Facebook, etc.
Try to find content created with the help of your products or one that talks about your product.
Implement that user-generated content into your social media content strategy without forgetting to give them credit.
2. Create podcasts
Podcasts have been around for a long time, but recently they have gained momentum; some even say they are the new radio (because they have the difference of being “on-demand”). Thinking about their popularity and their benefits for customer loyalty, you could try creating a podcast to get more listeners.
However, it would help if you considered that, because some social sites such as Facebook and Twitter do not allow direct audio uploading, you will have to:
Share the link to the podcast.
Create a static image, place the podcast’s audio at the top and upload it as a video.
This way, your audience can listen to the podcast directly on social media without having to visit an external page. This will bring you more success.
Key conclusion:
If you haven’t already done so, think about creating a podcast.
Identify possible topics that your audience might be interested in and talk about them in different episodes.
You can create videos that include the audio from each podcast and have a static image or recording of the speaker. You can then share them on your social networks and link them to the official podcast for broader dissemination.
3. Live streaming
Live streaming can be helpful to increase engagement with your followers and even increase conversion rates. On Facebook, for example, users are four times more willing to watch live streaming videos than recorded videos, according to data from Sprout Social.
The great thing about this platform is that not only can you attract people interested in watching the live video, but you can also choose whether you want to make the content available to other users afterward.
Believe it or not, you can use Facebook Live as a lead generation machine. Depending on the content you are broadcasting live, you can promote it within the broadcast.
Just ask viewers to click on a specific link in the comments section and fill out a form to access a resource you’re talking about or showing on the screen.
And now that Instagram Live is finally available, it’s the perfect time to take advantage of this feature. You can do Q&As, product reveals, share live events, and more.
Initially, Instagram Live videos could only be viewed at the time of the broadcast, and over time, the social network itself offered the ability to share your lives for 24 hours in the Stories section. But now, you can download live videos from Instagram.
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