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Linkbuilding is a link strategy that can be really beneficial for your company.
This SEO technique consists of creating links to a website to improve positioning and, obviously, be in the top of the search.
This is why companies should do linkbuilding for their website, but to do this you must be cunning and this way, do not let Google suspect something that is not done manually.
By doing linkbuilding in the most natural way possible, you are almost assuring that your company will be successful in terms of the SEO of its website.
So to enjoy the benefits of linkbuilding, there are some parameters that must be followed such as the following:
you should try that not all the links come from the same domain. There should be a practice of diversity in terms of the websites that link to your company’s site.
It is preferable to have few links, but they are really worth it. Google will detect if your website links to poor sites in terms of content.
in this case, the more links you have, the better for your company’s site. But remember that the quality of them should be your priority when making linkbuilding.
However, there is always a latent question when a company questions how to linkbuilding and is: how and with whom to create these links.
Some of our recommendations, before commenting on the benefits of this technique, are the following:
You can use tools like Slideshare to share quality and useful content while linking to your website, as well as make a post to promote your website on social networks.
Make links with bloggers or companies that have something to do or run with complementary activities to what you offer so that they give you permission to make an article by linking to their site.
Establish a contact with specialized magazines in your sector and ask them for permission to write something about their business. The idea is that in what you write, you put the link of your site.
Try to leave your comments in blogs and forums that are related to the sector of your industry.
Make complete infographics with precise information in which you include the link of your web.
Create a YouTube channel for your company in which you make audiovisual material with valuable information. The best thing is that these videos have a link to your website.
Detects those influencers who can leave a good review of your company while promoting your website.
And since you know how you can achieve an optimal linkbuilding, let’s move on to the benefits of using this strategy for your company:
When a friend recommends a brand to you because he thinks it’s excellent and also did very well with it, you’ll believe him because it’s the power of the opinion of someone you know and, perhaps, you’ll get something from that same brand because of this recommendation.
The same goes for linkbuilding. If a person is assiduous to read a blog because its theme is good and it seems that its content is useful and quality, most likely you trust the recommendations that this blog gives.
So when working on obtaining external links, one brand is recommending another, which improves the credibility of users in it.
Therefore, that other websites link to yours is very beneficial because it places your brand in the position of expert in the sector and users will begin to identify you faster.
This is a unique opportunity that your company can not miss to begin to be known.
Google thinks that it is favorable for other websites to link to your company, because this gives them to understand that your content is so great that other sites recommend you and make their users go to what your company offers.
Therefore, the linkbuilding is beneficial for you to raise your position in search engines in a faster and more effective.
Added to other SEO elements, such as using the keyword in the URL, ALT attributes and metadescription, your company can be the sensation among Internet users.
By having a better positioning of your website and even your name as a brand, traffic to your site will improve considerably.
Although this does not necessarily translate into more prospects or more sales, at least the possibility of it happening will increase.
Revenues for companies are obviously very necessary and favorable, and by increasing traffic to the company’s website, the chances of selling and increasing revenue are more real.
In conclusion, linkbuilding requires a lot of time, dedication and effort.
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