Create new supporters on youtube
To appear in the top positions of Google or YouTube, it is not enough to upload a video to your channel and give it a catchy title. Still, there are several YouTube SEO techniques that you need to know so you can get the most out of video marketing either to attract more traffic to your website, to increase your visibility, make yourself known, increase engagement, generate more leads, increase the conversion rate or any other goal you have set.
Here we are going to share with you ten techniques that you should apply to do it well on YouTube:
1. Take care of the appearance of your YouTube channel.
First impressions count, so take care of the design of your YouTube channel to make it attractive and pleasant to watch.
Choose a username that identifies with your brand and what you want to convey, and the same goes for the profile and cover image.
Ideally, choose a responsive design, that is, one that is adapted to different devices, and also try to make a good description of the channel with those keywords related to your niche or market sector.
In addition, you can also set a video presentation at the top of your channel that will only be shown to new visitors who are not yet subscribed to your channel (and in fact, it is a highly recommended option that more and more brands are taking advantage of).
Try to keep the video short, introduce your audience to your channel, engage them and invite them to subscribe by inserting several annotations.
2. Create playlists
Having all your videos classified and distributed in several playlists will be very useful to organize your information.
But not only that, but playlists also appear in search results, so if you use them to group your different videos in addition to facilitating the revisualization of all the videos in that list, you will also be helping your channel to appear in YouTube results, thus increasing visibility.
Ikea, for example, has several playlists on its channel, among which are “Cooking with Ikea” or “Ideas to decorate your home with IKEA” so that users know what videos to watch based on their interests.
3. Research your audience and keep an eye on your competition!
One of the advantages of doing YouTube SEO is that it’s straightforward, not least because the platform offers various reports and statistics about your visitors, for example, age, gender, and location.
All this will help you know whom your videos are reaching and who your audience is so you can get an idea of which way to go.
It will also be beneficial to analyze your competitors to see what they do, how they do it, and how they are doing, and what keywords they are using to position their videos.
Precisely, one of Steve Jobs’ favorite quotes authored by Pablo Picasso was this:
“Great artists copy, geniuses steal.”
You know: stealing is illicit, but following your competition closely to get good ideas will help you move forward and know where to go.
4. Define your video keywords
One of the most critical steps to successfully do YouTube SEO is to take the time to research what your video keywords are going to be so you can play it safe when optimizing your videos.
You have several ways to do this, for example, see what searches are the most common in your industry using YouTube’s search engine, or you can even use Google Trends to compare several similar search terms and see their trend or Google’s Keyword Planner to see how many searches a particular word has per month.
5. Create interesting, unique, and relevant content to successfully do YouTube SEO
As much as videos work, they are still content, and therefore when your audience views them, they do so to find value in them.
That means you must create engaging, functional, and unique content geared to meet your audience’s needs. Think that there is nothing more direct than content marketing, so try to give answers in your videos to your audience’s possible doubts and concerns.
If you don’t know where to start, you can use Postcron’s content recommender, which will help you find the topics that most interest your audience through social networks.
Also, try to make your videos evergreen, that is to say, that their content never dies, and before closing the video, add calls to action according to your objectives: visit your blog, comment, or share on social networks. You choose!
See more information. More SEO ON YOUTUBE