Five tips to improve product quality
One of the main tasks of marketing departments is to improve product quality
This task makes it necessary to have absolute knowledge of that product, from manufacturing to its components. And, naturally, it makes it essential to have a good understanding of the consumer’s mind.
Product quality depends on the value proposition. From the beginning of a product idea, the professional must know the value chain to improve the quality of his products.
If the value of the product is known, changes can be made to improve its quality.
How can the quality of a product be improved?
1) Identify customer needs and requirements.
A product must be what the customer needs and is looking for. If he needs a cheap product, there is no point in designing the same product and selling it at twice the price.
You need to know what your target customer is looking for and adapt it to their needs.
2) Internal communication to improve product quality
You need to know all the ins and outs of the product and communicate it to the rest of the team to create better outcomes. In essence, the gap between market research and production should be minimal.
The point is to get the relevant information as accurately as possible to those designing the product.
3) Product demand management (needs and requirements)
Often, the quality of the product is not determined by the product itself but also by the product’s availability. Imagine you are in a restaurant and you are served 1 hour after ordering. The food may be the best in the world, but no one will wait an hour when they are hungry.
When marketing the product, it is essential to satisfy the demand to increase your perception of quality. Product quality is also defined by intangible elements such as pride of ownership. Managing demand is critical to improving quality in the customer’s mind.
4) Training and technical assistance
For any technical, industrial, or commercial product, it is essential that your specialized service channel is fully trained. Instructions for product use, including training manuals, customer training, and technical assistance available for the product, must be communicated throughout the value chain.
5) After-sales service
It is impossible to improve the quality of a product if you don’t have it. If you buy a printer and it does not work, you will not believe that brand again if the company does not offer technical service.
Companies need good professionals who are capable of not only designing good products but who are also perfectly capable of improving the quality of a product. This is essential to make a brand be perceived by the potential and current customer as a brand that responds and offers quality products.
Finally, these 4 tips as a summary
- Have a more productive staff because they are better organized and better trained.
- Design a business model with lower costs and lower investment.
- Improve product quality and services, both in quality and price.
- Apply innovation to all processes and products.
It is up to you to follow or not the advice above, but keep in mind that doing nothing and keep doing the same thing will not only bring you the same result but sometimes will force you to close your business.
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