Create a plan for each social networking channel
If you don’t plan properly, your plan won’t succeed. Many companies make the mistake of blindly incorporating social media marketing without a strategy or plan.
If you can’t answer questions like “why are you on social media” or “what social media platform is your target audience on” then it’s time to hit the reset button. Start writing a plan with your team so they can use it as a reference when they need it.
Your social media plan should consist of mini-plans for each social media channel you expect to have a presence on. You will have a plan for Twitter, Facebook, among others.
If you are starting out, you should work on three social networking sites or less. Most businesses, especially small businesses, that try to manage five different social networking accounts usually end up doing a mediocre job with little or no results.
1. Publish regularly
Posting one tweet per day won’t make a difference. Some platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. That is, you don’t have to post as often. However, you should develop a routine posting schedule and be consistent.
This relates to your social media marketing plan. You should decide the following:
- How often you will post on each social network channel
- What kind of content are you going to publish
- Social networks influence the publication schedule (communicate with influencers through social networks)
Keep in mind that your followers may follow hundreds or even thousands of other people. If you don’t post new content as often as the other accounts do, it’s easy to get lost and forgotten.
2. Be careful about sharing
When it comes to deciding what to share on social networks, quality outweighs quantity. You must publish content consistently, but it must also be valuable. Quality content is:
- Relevant to your audience
- Useful
- Entertained
One trend that is becoming popular and you should be careful about is using tools that “suggest” content that you can share with your audience. Sometimes suggestions are acceptable, but most of the time you end up with a lot of suggested content that is not very relevant or of high quality.
These tools usually work by using keywords and data update sources. For example, if you are looking for content related to “content marketing”, your results may include suggestions like this:
3.Unrelated Suggested Content
If you didn’t have time to check the suggestions and only posted blindly, you may be sharing content that is not as useful to your audience. Strive to share the best content, not just what is immediately available.
One way to have a stable source of fresh content is to create a list of sites in your industry or niche that you know are publishing high-quality content. Add them to an RSS reader like Feedly.
Then, you’ll have a panel full of the latest posts from sites you trust and know are publishing relevant content that you can reliably share with your followers.
You can even add Feedly to your Sprout social networking platform.
4. Use a management tool in social networks
If you are using the native publishing platforms for Facebook, Twitter and Linkedin, you are wasting time and are less productive. Social networking tools like Sprout Social make it much easier:
Publish content on multiple platforms
Schedule publications in advance
Collaborate with your team
Consult all social media news sources from one platform instead of logging into five different sites.
5.Track and measure your results
Using a social networking platform offers many other benefits and those separate instances are more than enough to take the first step. The casual user can manage their social networks from their phones, but as a company, you need a tool that will allow you to be more efficient and strategic.
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