1) Artificially intelligent algorithms
In 2022, we believe that RankBrain, Google’s artificial intelligence algorithm, will be one of the most critical factors in deciding a website’s ranking in the SERP.
Since Google launched RankBrain, there has been much speculation about the effects of artificial intelligence on SEO strategies.
Although not much detail has been given about the algorithm’s inner workings, it is believed that user experience is one of the most important factors taken into account. This means that the click-through rate and the time users spend on a website will be determining factors in ranking.
When we think about making our site more visible, we have to think about all kinds of needs, including those with visual or hearing impairments. Marketers are increasingly aware of the importance of accessibility, making it one of the most important SEO trends for 2022.
Making sure your website content, products, and services are accessible to people with disabilities helps you rank higher in search results and offers a better user experience, and can even positively influence your brand reputation.
In conclusion, it is time to do an accessibility audit of your website and review all those aspects that help more people to be able to use it without problems.
3) On-page experience and Core Web Vitals
Google is giving more and more importance to user experience aspects, which has become a significant SEO trend.
These are the three essential metrics that make up the Core Web Vitals:
LCP (more considerable content image processing). This measures the perception of loading speed. The website offers a good experience if the most significant content takes less than 2.5 seconds to load. FID (First Input Delay). Measures the user experience when interacting with the page. Ideally, less than 100. CLS (cumulative design change). Measures visual stability through the number of unexpected changes in the visible layout of the page. It is recommended to be below 0.1.
4) Voice searches
Voice search continues to grow in popularity. An estimated 58% of consumers use voice search to find information about local businesses, primarily through voice assistants such as Google, Siri, or Alexa.
According to experts, voice search will become the majority of search engine queries in the future, so it’s time to get ready for it if you haven’t done it before. The first step is to “translate” written content into natural language, i.e., think about how users speak rather than write.
5) Google’s EAT principle
Nowadays, we know that SEO values the quality of content over the number of keywords or other similar factors. To assess this quality, Google uses the “EAT” principle:
Expertise: the content must provide the point of view of an expert on the topic in question. Authoritativeness: this factor focuses on the authority of the content and domain of the website through signals such as external links from other quality websites in the sector. Trustworthiness: the website should focus on publishing trustworthy content. It is similar to expertise, but it works more at the global level of the whole website and not on specific content.
6) Long content
Introducing “filler” words will not help us improve positioning. Still, it is true that extended contents are a trend in SEO and tend to rank better. The reason is that articles longer than 3000 words tend to be shared more and generate more traffic.
To keep readers’ interest, it is essential to divide the content into smaller sections using H2 and H3 headings, making the content easier to read and understand.
Visit our blog HERE