Here are five tools that can be very useful to generate interactive content that adapts to your website.
YouTube Video Editor: edit your videos once they’re online
YouTube is no longer just the world’s most popular online video channel; it has also become a support tool for content creation, making it especially easy to produce videos for the Internet with the YouTube Video Editor.
This is the official tool of the Google platform for editing videos or creating new ones from them.
multimedia
Most of these tools have a paid version if you want more options when editing or creating multimedia content.
Although it is not a full-featured editor, compared to other desktop editors, it has the great advantage of being integrated with YouTube, so it consists of a library containing all the videos that the user has uploaded to their account, as well as other clips and royalty-free music and a varied collection of transition effects.
This tool is handy for creating, for example, a predefined bumper and embedding it in videos. It can also incorporate a ‘fly’ with the brand logo or add library music.
The editor has a timeline to drag the clips and sounds you want to accompany the image; YouTube Video Editor then generates the resulting video. Within each clip, there are options for cropping, rotation, and direct visual effects.
5 tools to generate interactive content
1-Piktochart: templates for creating infographics
Infographics are among the most shared content on websites and social networks. It is not always necessary to hire an agency or be an expert in design to create them.
There are tools such as Picktochart, which has free and extensively editable templates and paid templates at relatively affordable prices, with many more options.
A vital feature of Piktochart is its HTML publishing capability, i.e., it generates infographics to which you can add tools such as interactive maps, graphs, videos, and hyperlinks that users can interact with by clicking on them. When working in Piktochart, it is essential to have your brand identity colors at hand to include them when modifying the images.
2-Canva: an easy way to create images
Canva is a tool that allows you to create images in specific sizes for your website or social media. This tool will enable you to work using various free elements, such as icons, shapes, or vectors.
You can even upload your images to use as backgrounds. A great thing about Canva is that you can always edit the same piece even if you export your idea.
3-Video to GIF: how easy it is to make animated gifs
GIFs are a widely used graphic format for images or animations. These endless looping loops are very eye-catching once they are used on the website, and it is the only format supported by a multitude of browsers.
That’s why there are sites like Video to GIF, which allow you to create animated GIFs from any video on the web. Video to GIF is easy to use, and although you can’t record more than 15 seconds, you have the advantage that the GIF is automatically uploaded to the Imgur platform, from where you can share it anywhere on the web.
Another advantage is that it transforms them to MP4 video instead of saving the file with the .gif extension, which reduces the file size considerably.
4-Thinglink: create interactive images
Thinglink is an easy-to-use tool that allows you to create attractive multimedia images that link to other content such as videos, audios, social networks, photos, maps, among others.
Icons are added, and when the cursor hovers over them, the information is displayed to the user in an enlarged form. In this way, a simple image can be converted into rich visual and informative material.
In addition, it allows you to follow other users, view their images, and comment on them, as well as have statistics on how many have viewed or shared your project. If you want more options, you can access the Premium or Corporate version.
5-Storify: ideal for storytelling
As an online content gathering tool, Storify is perfect for storytelling. On this platform, you can create, store and tell stories in a timeline, incorporating a wide variety of social resources. Storify
allows you to share tweets, Facebook updates, your photos, photos from Flickr or Instagram, audio from SoundCloud, and videos.
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