You have a website and this provides you with an online presence with which you can reach everyone. But this is just the beginning. According to studies, about 3.4 hours of Internet are consumed daily.
The fact is that your customers are spending more and more time online and this is a great opportunity for a company that already has a digital presence. Take a look at these five tips that can help you give your online business a boost.
1. Know your audience
It’s nothing new; you need to know your audience and, fortunately, now it’s much easier to do so. Free tools like Google Analytics can help you understand where your visitors come from and how they behave on your website. You can find out which pages they spend more time surfing, which ones are not so interesting to them and act accordingly.
In addition, having a profile in social networks will help you to know more about your customers. There are tools to manage different social profiles such as Hootsuite or Buffer that can help you organize your network postings and track them in these channels.
Be sure to research your competitors. Check who they interact with and which groups they belong to. Maybe you should be there too.
2. Create good content and keep it
Posts on your blog. Tweets. Online updates. It is important to keep up to date on the Internet and use content that can help you improve your brand image. It is much harder to look credible if you have a disastrous website.
Your online credibility is key, so you need to be prepared to engage with your audience and keep them updated with the latest news or changes.
You are an expert in your field, right? Well, people should know. Publish posts frequently that can be relevant and interesting. This will help improve your reputation, especially if they are good enough for your audience to spread and share on other channels.
Make sure your content is optimized for SEO (Search Engine Optimization). This will help you improve your position in Google’s ranking, increasing your visibility and reaching many more people. Grow your online business with an ecommerce
3. Facilitate ecommerce with online payments
If you offer products or services on your website, what your customers expect from you is to be able to place an order, make a reservation or pay online without complications. This shouldn’t be a big problem, there are plenty of ecommerce solutions and online payment systems to choose from.
If you have some more experience or you need a completely customized site, you can choose a web hosting plan and mount on it your own ecommerce.
For example, with WooCommerce you have a lot of extensions available that allow you to create your online store just the way you want it.
4. Adapt to mobiles
Internet access through cell phones and tablets continues to grow, surpassing access through desktop or laptop computers and this trend shows no signs of slowing down. This is how we live today.
Smartphones have become big enough and powerful enough, so there is no longer any difference between what can be done from a computer or from a mobile device.
The problem is that many websites are still not optimized for mobile. That is, the content is not adapted to smaller screens and this makes navigation difficult.
If your customers access your website through a cell phone and have to expand the page or wait too long for it to load, they will soon get bored and look for alternatives.
This does not mean that you have to design a special website for mobiles, but that you have to make sure that the design you use is “responsive”.
That is, it automatically adapts its shape to any screen size. If you are building your website yourself, do not forget to choose a responsive template or, if you have outsourced the construction of your site, make sure that the agency or designer you have hired has taken this into account in the design process.
Social networks are becoming increasingly important in reaching potential customers. People spend most of their time connected to networks such as Twitter, Facebook, LinkedIn… They are looking for new ideas, peace of mind and product opinions or experiences. Creating a profile in these networks and keeping it updated is a good way to grow online.
Post regularly or as often as you can. It is more effective to publish a little every day than to publish everything in one day and then go weeks without updating your profile.
And don’t forget the newsletter. According to the McKinsey & Company report, email is 40% more effective in generating responses .