Have you ever been faced with the threat of a blank page?
You’re sitting at your computer with an excellent idea for the next article you want to publish. You have a couple of lines, and you delete them. You’re not convinced. You try again without success. You have an obvious idea, but you can’t quite find a way to express it.
Please don’t suffer because it has happened to all of us.
And your problem likely has an easy solution. With some tips for writing content, you will be able to express what you want to communicate clearly, attractively, and without spending hours at the computer.
And that’s precisely what we’re going to show you today.
Five tips for writing blog articles
1. Organise the text of your article
Before you start writing (and notice I say before!), brainstorm and outline the points you want to cover and how you will distribute them throughout the text. If there’s one step you can’t skip, it’s this one. It can be in the form of a story, a list, by sections…
It makes no sense to start writing without a plan.
- Distribute the text in sections with headings and use short paragraphs. In addition, you can use other tools such as colors, graphics, or lists.
- Visually, the text will be much fresher and more inviting to read, and it will be much more transparent and more manageable for the reader to understand.Â
- Remember that the word “clear” is vital for a text to be easy to digest and hooked until the end.
- Copywriting formulas are fundamental in this first step of writing. There are many, but you’ll learn how to write content with 3 of our favorite recipes that you can start applying today in this blog post.
2. Ask questions to which the answer is YES
Did you notice that this article starts with a question?
Have you ever been faced with the threat of a blank page?
This is a psychological trick that is often used in copywriting.
On the one hand, it creates a feeling of empathy, of “you read my mind,” “how did you know that I have this problem? And according to psychology, we like to deal more with people with whom we have points in common and who we think are similar to us.
On the other hand, the more you get people to say yes to you, the more likely they will end up saying yes later on to some action you want them to take (like signing up for a service or subscribing to a blog).
3. Use numbers in your blog post headlines
Numbers and statistics can help you generate a lot of interest in your content.
In addition, they help us understand what they are telling us in a very graphic and precise way.
What effect do they have on the human mind? First of all, they attract our attention and arouse our curiosity. For example, in a headline, this point is critical for someone to decide whether they want to spend their valuable time reading our article or another one.
Secondly, they are easy for the human mind to read and help us to process information quickly.
And finally, they convey confidence to the reader. Trust that we have informed ourselves and are an “authority” in the field in question. They give an image of organization and clarity and even generate the feeling that we offer valuable information.
Did you notice that I used a number in the title of this article?
Five writing tips for writing irresistible blogs
Think about how it made you feel when you read it (obviously, if you got this far, it means it caught your attention), and try writing some titles using this technique.
4. Synonyms are a great ally in blog writing
Have you tried working with the thesauruses? If you haven’t yet, today could be the first day. They are a handy tool for finding attractive words with more hooks, and they allow you to try different alternatives and choose the one you like best.
Take a look at the title of this blog – which option seems most appealing to you?
Five writing tips for writing good blogs
Five writing tips for writing irresistible blogs
No doubt the second one makes you want to read it more. Use language to your advantage and start experimenting with synonyms.
Put your ego aside when you write
Don’t write to prove you are an expert. The central premise to keep in mind when registering for your target audience is that the focus should be on your audience, not you.
Although your reader wants to know that you are the ideal person or company to offer them what they are looking for, they do not want to hear about your life and achievements.
Therefore, forget about talking about yourself and focus on your customer’s problems and the benefits your product or service will bring them.
And don’t forget that you have to be concise and clear so that the reader understands you. Think about the reader and whether it is appropriate to use complicated terminology or a more straightforward and more understandable language.
Images enrich your text.
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