To have your business appears as the first option in the search results of a potential client, is undoubtedly one of the best advertising strategies that have been created. Google receives 4.5 billion searches daily, which means that PPC advertising, through this search engine, generates a powerful reach for your brand.
benefits of PPC advertising
PPC is defined as Pay Per Click. It is a tool that is available on Google Ads, Bing Ads, Facebook Ads, Twitter Ads, Linkedin Ads, Amazon and other platforms that provide an e-Commerce service.
These ads are placed among the first positions in the search, leaving the organic results in the background. In addition, you will pay for the number of times your ad is clicked. The price will depend on the words you choose and what you are willing to pay.
Investing in PPC campaigns can mean that your brand is found more easily, as it is a simple way to stay ahead of the competition.
Likewise, multiple benefits are created when handling creative campaigns, thought in terms of two points: copy that will use the ad and landing landing landing.
Now, I will tell you 6 benefits that help directly to your digital strategy. When you finish reading, you will be anxious and want to create a PPC campaign at that precise moment, with the intention of achieving a high percentage of traffic and conversions for your business.
1) No worries about SEO
There are millions of websites competing for the top spots in search results. SEO is one of the tactics implemented to position yourself organically and to fulfill that purpose. But it’s a tactic that deserves time, as well as constant work on content marketing.
However, running PPC campaigns makes the job easy, because you will have a presence in search engines without taking into account SEO.
In the same way, you will get the first positions in the search engine, considering that the selected word is key for them to find your ad as first option.
2)Increase the number of visits
The fact that there are 40,000 searches per second on Google is a clear indicator of the number of people who consult this platform daily to find what they need.
Therefore, PPC advertising will manage to increase the traffic to your website, at the same time, expanding the recognition of the brand with the cyber society.
3)You pay for results
This is how the word defines it: Pay Per Click. You will pay every time a user is interested in your ad or searches for what your brand offers and clicks. Otherwise, you will not pay as long as no action is taken.
4) The cost is adapted to your budget
The cost will depend on the monthly budget you stipulate for the campaign and the keywords you want to use, for example, the more the word is in demand, the higher the cost.
However, Google Ads is characterized by its flexibility in providing the best experience in advertising campaigns, since you don’t sign contracts, you establish limits and you will have the possibility to stop campaigns when you think it’s convenient.
5) Direct to the target
The scope produced by these campaigns is segmented in its entirety. You will have different options, among them, the keyword your potential consumers use and the moment the ads are published.
You will also be able to choose the geographical location, web pages, time of publication, age, sex, devices and social status.
6) Shift traditional advertising
Traditional advertising such as: billboards, TV commercials, radio spots, among others, are being displaced by a technique that every day increases its recognition, becoming a trend by current advertisers and marketers.
The reason? PPC advertising has a fascinating reach power, besides, it is accessible because it has much lower prices compared to traditional advertising prices. So, the sixth benefit can be attributed to the following sentence: Lower investment cost for a greater display range.