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If you’re not seeing ideal results from your company’s advertising strategy, it may be time to reconsider your approach. The world of marketing is constantly changing, so what worked in the past may not always be right for the present times.
Of course, there is no single business advertising strategy, so you may need to incorporate a mix of marketing ideas to really find out what works for your unique business.
Let’s look at some ideal tips for working on an effective campaign. Let’s get to it.
The first step in promoting your company is to outline your goals so you can find the best way to achieve them. For example, do you expect your social network followers to grow? Or do you expect to connect more with your local community? Do you want to increase brand awareness or increase sales? Once you decide exactly what you hope to achieve, it becomes much easier to establish a game plan.
Now that you have a vision, it’s time to find the people who are going to be part of it. You can start by forming a profile of your typical client. For example, if you sell gym equipment, you can logically assume that your typical customer is someone who owns a gym or an athlete who wants to exercise at home.
Once you determine a basic customer profile, it’s time to dive deeper and consider attributes such as age, gender, income, and location. When you have a general idea of who marketing is aimed at, creating effective marketing materials becomes much more intuitive.
The next step is to look at your company’s brand from an unbiased perspective. There are many aspects of branding to consider, from corporate logos and colors to social media content.
Your goal should be to establish your company as an authority in your field. Using the same example as the gymnastics equipment company, you will probably want an elegant, modern logo that shows you are offering state-of-the-art equipment.
You can also post content covering relevant topics such as exercises and exercise diets.
Your company’s brand is an important part of marketing, so you may want to review your brand image before or during the renewal of your advertising.
Never underestimate the power of a high quality professional brand. You may need to hire graphic designers, copywriters, and other professionals to help you get your brand up and running.
You don’t want to commit to a full advertising campaign until you’ve tried it and followed its progress. You can start by promoting a post in the social media, and then check in the analyses in the next few days or weeks.
If the ad works well, you may feel comfortable promoting it more strongly. If it doesn’t work, you’ll only spend a small amount of your budget anyway, so now you can renew it or discard it altogether. Social media and online advertising platforms make it easy to track views and conversions, so take advantage of these tools.
In a fast-moving world, time is everything. If you had a restaurant, you wouldn’t advertise your breakfast menu at night, would you? Consider when your target audience is most likely to see your ad, as well as when they are most likely to respond.
If you sell office supplies, it makes sense to advertise your products during the workday when office managers place orders, rather than at night when they’re not thinking about office inventory.
While it may be tempting to push your ads into the world as soon as they’re ready, try to wait for the best possible moment, even if weeks or even months are missing. Pay attention to your relevant community, your competition, and any other factors that may affect your views, and then post your ad when the moment makes sense.
If you’re not an expert photo editor, hire one. If you can’t create professional videos, find someone who can. Publishing low quality ads is cheaper, but it also tarnishes your brand and rarely produces successful results. When it comes to advertising, quality outweighs quantity.
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