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In an increasingly connected world, having a well-built online presence is essential to stand out from your competitors and increase your brand’s visibility.
That’s why digital marketing is important for all types of business, whether they are online or not.
But do you know how to use your strategies efficiently?
To help you with this, we selected the 7 digital marketing suggestions that will boost your online reach and increase your sales in no time.
Continue reading this post and discover them!
Identifying who the potential buyers of your product or service are is the first step in developing your digital marketing strategy.
Try to think of your current customers, or your ideal customers, and answer the following questions:
Is there a predominance of gender, profession, age and region where they live?
What are the reasons why these people find in your brand the solution to a problem?
If you offer more than one type of product or service, can you identify the differences between those who buy each of them?
After this analysis, it’s time to synthesize all of this into fictional characters that represent the expectations and behaviors of your real consumer.
To these profiles of people who are more likely to be interested in what you are disclosing we give the name of buyer people.
Have you ever heard of keywords? They are the set of words, phrases or concepts that synthesize the main point of a subject.
In digital marketing, keywords are used to guide the construction of sites, blog posts and landing pages, among other content.
If you work these words together with SEO techniques, it is very likely that your pages are well positioned in search engines and receive more clicks.
This happens because when a person accesses Google, for example, and searches for a certain subject, they intuitively use these terms.
That is, using keywords in your content, this allows you to reach the audience you are looking for.
Therefore, it is essential that you know the main terms related to your business. To do this, you can use some keyword tools that make this job much faster and more accurate.
As stated earlier, content that uses the right words is much more likely to appear at the top of a search.
But it’s not enough for people to click on your link, they need to be interested in what they’re going to find there. In other words, the basis for a good digital marketing strategy is in quality content, well produced and with useful information.
Delivering the answers users are looking for is a determining factor to create a relationship with your target audience and possibly turn them into loyal customers.
Take the time to find the relevant guidelines and topics for your audience. Think about how your business can help these people solve their problems.
Even if your business is not digital, people will always look for information about you on the Internet. And if they don’t find you, they’ll probably find your competitors.
That’s why it’s essential that you’re present in all the channels your target audience uses to consume information.
In addition to sites and blogs, social networks are an important channel of disclosure and relationship with your customers.
Being present digitally is a way to talk directly with your audience, generate engagement, visibility and identification with your brand, answer questions and make offers.
By building a trusting relationship with your customers and potential customers, they become powerful influencers in their circles of friends, relatives and co-workers.
Remember that all platforms used for your digital marketing strategies must be aligned under the brand discourse. Therefore, consider your company’s tone of voice and positioning.
Have you ever heard of the sales funnel?
This strategy is widely used in Inbound Marketing and allows you to guide your customer on a shopping day.
To do this you must imagine a funnel composed of 4 steps: attraction, conversion, purchase and enchantment.
These stages represent the moments in which your potential customer passes before arriving intuitively to the solution you want to offer.
In other words, we can say that before making a purchase people go the next way:
Attraction – Recognition of a problem and search for more information.
Conversion – Identification of possible solutions and consideration of the products and services available in the market.
Purchase – Purchase decision making. Evaluation of prices, payment methods, discounts offered.
Enchantment – Being satisfied with the purchase and beginning a relationship with the brand. Spontaneous commitment and disclosure among your circles of friends and relatives.
After so much dedication to producing good content, don’t forget to think about strategies to disseminate and promote it.
There are many possibilities for promoting content on the Internet. Therefore, it is worth understanding more about paid strategies in the media, such as ads on social networks and Google Adwords, and organic traffic strategies, using SEO techniques and social networks, as explained above.
The interesting thing about investing in paid media is that it allows the segmentation of ads according to a specific audience. In other words, your ads will only be seen by people who fit your buyer’s profile or, in other words, your potential buyers.
To further boost your reach, you can also apply a transmedia strategy.
For example, after posting a post on your blog, you can post it on your brand’s Facebook page and invite your fans to comment on what they’ve read.
In the same way, at the end of a video on Youtube, you can suggest that your followers follow you in the other networks so that they receive more information on the subject.
The important thing is to ensure that your audience receives your content and stays hooked on your brand.
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