Having a psychology or coaching website is a fantastic way to attract potential clients if you are a professional psychologist or coach. This type of service is increasingly in demand, and having a good presence on the internet can be decisive when someone decides to hire you.
This article will tell you the secrets to have a psychology website that stands out from the rest.
Why have a psychology or coaching website?
You are a psychologist or coach, and you still don’t have your website… You are missing the opportunity to reach hundreds of potential clients! Let me tell you why.
Most people look for information online when they want to hire any professional service.
Especially in psychology or coaching, we prefer to look for information on the internet rather than discuss it with other people.
Nowadays, it is still not normal to go to a psychologist when we are going through a crisis; many people consider it something intimate and do not want to share it with their environment, at least at the beginning.
We usually look for a professional close to our living or working area, and searching on Google; we will see the closest professionals.
More and more people are looking for online or telephone therapy because it is more convenient and adapts better to their schedules and needs.
We like to inform ourselves beforehand about the person with whom we are going to confide our problems. A website offers the possibility to put a face to the person, know a little more about their professional background, and know their work philosophy.
What should the design of your psychology or coaching website be like?
1-Your website is your letter of introduction to your potential clients, so its design is essential.
2-Light colors transmit calm and confidence. The colors preferred by health professionals are usually blues, greens, oranges, lilacs, and purples. They are colors that convey tranquility and enthusiasm to the people who visit your website.
3-I always recommend that the background color be white. It gives a cleaner and more orderly appearance, facilitates readability, and makes the contents stand out more than if you choose a colored background.
4-Use photographs that convey emotions. A psychologist or coach works a lot emotionally with their clients, so the images on your website should help you express feelings.
5-It is always preferable to use images with people, with natural attitudes and good lighting. Be careful with stock photos that are too artificial; they do not help your clients feel identified.
6-It is essential that you look for a clean and straightforward design, avoid overloaded and cluttered. Just as you have taken care of the decoration of your practice down to the last detail, your website must also be a welcoming place for those who visit it for the first time.
7-Ideally, there should be no more elements than strictly necessary. Look for order, cleanliness, and balance in the structure.
8-Choose an original design. Among so many websites of psychologists or coaches that are practically the same, your website will stand out if you decide on a slightly different format.
Improve your competitors’ websites:
- Take a look at the websites with which you are in direct competition.
- Note their faults or aspects that can be improved.
- Overcome them on your website.
Information that cannot be missing in the website of a psychologist or coach
Contact information: it must be visible from any page of the website, including blog articles.
An about me page with detailed information about your professional career, professional-quality photos of yourself, and at least one paragraph explaining to your clients how you can help them achieve their goals.
Other patients’ reviews: Social proof is a determining factor when deciding to hire any professional. The opinions of other clients will make your website visitors feel more confident and trust you.
Information about all the services you offer and the way you work.
Information about the cases in which your help can be helpful with clear examples about different types of problems/situations and how your support can be valuable.
What kind of content should you write on your psychology website blog?
The blog of a psychology or coaching website has a triple function: It will help you work on positioning your website in search engines through SEO techniques.
It will help you connect with your potential clients, and it will help you position yourself as an expert and gain credibility.
Check this Article.