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As technological discoveries and technical advances advance, more and more areas of human development are modified.
Just as many customs and routines have mutated in recent years, graphic and web design is also undergoing a period of strong debate about the future of the profession. Will AI be its inevitable destiny?
Every day Artificial Intelligence (AI) takes a step further in its development, which has been really dizzying in recent years.
From the household appliances that make up our daily lives to the productive inputs of large companies, AI has taken control of the human economy and opened up multiple debates around it. The most important, of course, is to see what will happen to various professions around their eventual replacement.
Thus, automation can become the destination of many disciplines that had an artistic vein, as is the case of graphic and web design. Given this scenario, it is necessary to ask: will AI take the place currently occupied by designers? How can this impact the market?
There’s no need to be alarmist: today we’re living in a hybrid moment and there’s nothing to suggest that the changes will happen immediately.
IA has been introduced into the daily work of thousands of designers as an add-on that makes the task easier and saves a great deal of time. A few decades ago, there was a large part of the performance that was delayed for practical reasons and that today is resolved in minutes thanks to artificial intelligence.
At the same time, the human eye is still a specialist in aesthetic details, so the competition between humans and robots is still even. Automation and art, in that sense, remain disparate.
However, this does not mean that great progress has not been made in this respect. For example, the creator of Tailor Brands logos is driven by AI, which allows you to create a fundamental part of any venture and brand in a matter of minutes.
That way, many entrepreneurs who don’t have the necessary resources for the design area can save money and time with this type of tools.
The same happens with Logo Maker, Brand Mark and Logomaster.ai. Something similar happens when it comes to website design, where brands like Wix.com have changed the rules of the game within the market. Nowadays it is very easy to have an online page with an advanced design without having to take days or spend a large amount of money.
However, it is important to note that this scenario does not mean the end of designers, but their reinvention and the presence of strong challenges.
As we pointed out earlier, the human eye, as well as its artistic sensibility and aesthetic taste is impossible to be automated by AI, at least until now. This means, then, that human creative capacity must be enhanced with the technical elements that exist today.
This combination, of course, has been taken advantage of by the great brands of the present, especially those that were born in the digital world and have the Internet as their only means of production. Netflix, Airbnb, Amazon, among other large firms, make great use of all the elements provided by AI and the sensitivity and intelligence of human designers.
In this way, we can affirm that the present is not as alarming as many believe, nor is the future an irreversible dystopia.
The important thing is to be aware of all the novelties linked to the development of AI so as not to remain outside of development and thus be able to boost both factors: mechanical speed and human talent.
The next few years will be key to seeing what direction companies are taking with regard to this phenomenon, so we cannot rule out the need to think of a great business agreement to commit to continue betting on human talent without discarding all the possibilities that artificial intelligence has to give them. Meanwhile, the debate will continue to take shape and color.
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