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As technological discoveries and technical advances advance, more and more areas of human development are modified.
Just as many customs and routines have mutated in recent years, graphic and web design are also undergoing a period of solid debate about the profession’s future. Will AI be its inevitable destiny?
Every day Artificial Intelligence (AI) takes a step further in its development, which has been dizzying in recent years.
From the household appliances that make up our daily lives to the productive inputs of large companies, AI has taken control of the human economy and opened up multiple debates around it. The most important, of course, is to see what will happen to various professions around their eventual replacement.
Thus, automation can become the destination of many disciplines with an artistic vein, as is the case of graphic and web design. Given this scenario, it is necessary to ask: will AI take place currently occupied by designers? How can this impact the market?
There’s no need to be alarmist: today, we’re living in a hybrid moment, and there’s nothing to suggest that the changes will happen immediately.
IA has been introduced into the daily work of thousands of designers as an add-on that makes the task easier and saves a great deal of time. A few decades ago, there was a large part of the performance that was delayed for practical reasons and that today is resolved in minutes thanks to artificial intelligence.
At the same time, the human eye is still a specialist in aesthetic details, so the competition between humans and robots is still even. Automation and art, in that sense, remain disparate.
However, this does not mean that significant progress has not been made in this respect. For example, the creator of Tailor Brands logos is driven by AI, which allows you to create a fundamental part of any venture and brand in a matter of minutes.
That way, many entrepreneurs who don’t have the necessary resources for the design area can save money and time using this tool.
The same happens with Logo Maker, Brand Mark, and Logomaster.ai. Something similar happens when it comes to website design, where brands like Wix.com have changed the game rules within the market.
Nowadays, it is effortless to have an online page with an advanced design without taking days or spending a large amount of money.
However, it is essential to note that this scenario does not mean the end of designers, but their reinvention and the presence of solid challenges.
As we pointed out earlier, the human eye and its artistic sensibility and aesthetic taste are impossible to be automated by AI, at least until now.
This means, then, that human creative capacity must be enhanced with the technical elements that exist today.
This combination, of course, has been taken advantage of the great brands of the present, especially those born in the digital world and had the Internet as their only means of production. Netflix, Airbnb, Amazon, among other large firms, make great use of all the elements provided by AI and the sensitivity and intelligence of human designers.
In this way, we can affirm that the present is not as alarming as many believe, nor is the future an irreversible dystopia.
The important thing is to be aware of all the novelties linked to AI development so as not to remain outside of action and thus be able to boost both factors: mechanical speed and human talent.
The next few years will be vital to seeing what direction companies are talking about this phenomenon.
We cannot rule out the need to think of an excellent business agreement to commit to continuing betting on human talent without discarding all the possibilities artificial intelligence has to give them. Meanwhile, the debate will continue to take shape and color.
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