As you already know, Local SEO involves many factors to take into account once you have done your keyword research. When you are developing your positioning strategy, you will have to be very clear about what you want to achieve to avoid making blind steps and, above all, investing time, effort, and money in actions that may not be of much use to you.
Did you know that more than 40% of the searches made on Google are related to the local area? In other words, if you have a physical business in your city, you are losing great opportunities to be seen on Google and get customers.
Boost the positioning in your city with local SEO and see how the number of people that reach your business grows.
Today we want to talk about local SEO and the strategies you should use to position yourself in a specific geographic location.
Do you want to sell your services or products in a specific city or area? Then get ready to design a strategy to boost local SEO that will make your brand known wherever you want. Check it out!
What is local SEO?
SEO does not always apply to websites or blogs that want to monetize through Adsense or Amazon niches, for example, nor to sales or information websites that wish to become a reference within the sector.
Local SEO consists of increasing the visibility of a business website according to its location. Therefore, geographic location is essential in local SEO, and you will always have to keep it in mind in all the SEO actions you execute.
Sometimes, a website or blog intends to publicize a service or product offered in a particular city; in the same way, users search on Google to find what they are looking for.
The examples are countless: where to buy a car in New York, hire lawyers in Texas, vegetarian restaurants in New Orleans, renovations in Florida, and so on.
If you offer your products or services in a specific city, then local SEO is your thing.
Therefore, if you have a business or premises, you have to include local SEO positioning in your marketing plan because what you want is that potential customers go there. For that, they have to be able to find you on Google.
How to improve the local SEO of your website?
Now that you know that you need to resort to local SEO to attract your future customers, we will point out essential points you should take to achieve it. Remember that, as with other types of SEO, you not only want to be found, but you want to stand out from your competition.
It doesn’t matter if you have a small business or a large company. Either way, you have to win the race against your competition, taking advantage of the fact that local SEO is still a pending subject among most businesses and companies.
Include your city or province in your keywords.
One of the first steps is based on On-Page SEO, the basic SEO that works through keywords. You focus on local SEO does not mean that you have to do without essential aspects of web positioning, such as keyword research.Once you have the list of keywords for your sector, you will have to add the city or province to attract your customers.
For example, if you have a gym in Newyork, one of your keywords is “fitness for beginners,” the long tail you should use is “fitness for beginners in New York.”It’s easy. Boost the positioning in your city with local SEO using this small detail, and you will see how new customers come to your business.
To improve the local SEO of your domain, include the name of your city in the content of your web page in a natural way. If you live in a small place and you think that searches will not favor you, you can use the name of the nearest big city or even the province.
- If you have a lumber yard in a small town near Texas, for example, you might want to rank for “buy lumber in texas” if you think no one is going to search for your specific town name.
- You must also add your location in the header or footer and also in the Contact section.
- What is the point of positioning yourself as the best gym in Newyork if customers do not know exactly your location? Of course, the texts must look natural to both users and Google.
- If you have several locations, include the addresses of all of them on your website and make sure that, from the cell phone, you can click on the phone number so that customers can call you at that very moment.
In this way, you make things easier for the user because they will not have to leave an application to get into another one to call.