What is SEO copywriting?
SEO copywriting boosts positioning in the SERPs of search engines, as we have already mentioned, to increase organic traffic and obtain more online brand presence.
However, to get to that point and become a reference web portal in a sector, it is necessary to go a long way. Although the ultimate goal is to climb positions in the SERP ranking to the top posts, attract more traffic to the website, and then convert it, the first step is to offer quality content to the user, generating the confidence to click and read again.
So, having explained the importance of SEO copywriting as one of the fundamental pillars of the SEO On-Page optimization of any domain, it is time to learn the keys and tricks to become a proper SEO copywriter.
How to write SEO copy?
Proper SEO copywriting is not very different from the copywriting we are used to. However, there are certain elements and practices to consider so that the resulting descriptive text is optimal and efficient.
Our team at Xitsus inc, experts in SEO positioning, will give you some tips on how to write SEO content.
Writing for people
One of the first guidelines that must be taken into account is that the person who will read the post is a person. It seems that SEO copywriting is meant to please search engines and comply with the technical standards they set. But this is not the case.
It should not be forgotten that the end-user will be a person who wants answers to their questions. Therefore, the wording should be simple, natural, and straightforward.
It is not advisable to give too much thought to the same subject, as the user will look for the answer to their question and will do so quickly. One way to be clear and concise with the content is to use the question-answer format, where the doubt is resolved directly.
I do not forget, of course, good spelling and optimal readability. On specific platforms, such as WordPress, the SEO module informs, among other things, whether readability is adequate so that the wording can be adapted to the guidelines set.
Finding the main Keyword
Directly linked to the previous point, before starting to write and fill in the blank space, it is essential to be clear about the user’s search that we want to respond to.
That is to say, what is going to be the Keyword towards which we are going to orientate the content.
We can ask ourselves several questions: What is the user’s search intention, transactional or informative, what type of web page am I going to write the content for, what kind of word should I choose, head-tail or long tail?
It is advisable to carry out a preliminary study of the situation, know the user’s search intention, carry out a keyword analysis of the sector, and choose what will be the main Keyword for the post.
Various tools work as a keyword search engine to carry out this preliminary study to optimize the writing.
In the same way, it is essential to consider the variations of the main Keyword and use synonyms throughout the text. This achieves optimal SEO copywriting and makes it easier for the user to express the reader by not repeating the same word many times.
Once chosen, the content should revolve around it, answering the questions that arise around it. Including it in the main paragraph is an excellent way to start the post, making it easier for the user to know what you will talk about as an introduction.
Structure the content
Articulating the post’s content by blocks or sections will make it easier to read naturally. Introducing each part of the article with a subtitle allows the user’s eyes to rest and provides SEO optimization of the article without much effort.
These subheadings should be marked with the corresponding Hn tag, thus creating a structured post hierarchy.
The H1 tag should always match the title of the post, and the Keyword of the article should be included as far to the left of the title as possible.
H2 tags are the main highlights of the article, with variations of the primary Keyword of the post. If there is a third category of titles in the content, such as a listing, they would be marked with the H3 tag. and so on so that the structure of the content is evident at all times.
Find more content: SEO tricks to increase organic traffic