We often hear that if you are not on the internet, you don’t exist. But perhaps you don’t know that you can get visibility on social media oron the internet in many ways, and not all of them are good.
Many small businesses “create a Facebook page,” update it every four weeks, and think that the job is done.
Because they are already on the internet, and this is the crucial thing. Unfortunately, it doesn’t work like that.
The tricky thing is not to be on Social Networks: the tricky thing is to be visible on Social Networks and create a community around our brand that is loyal, responds to our requests, and helps us grow and attract new customers.
To help you be a little more visible today, we want to leave you with these
FIVE strategies to improve visibility on Social Networks.
Put them into action, and you will see how, little by little, you will be a little more visible in the immense digital ocean.
1-TAKE CARE OF YOUR CONTENT ON SOCIAL NETWORKS
Although this may seem obvious, it is more common than we think to take the first photo we find and publish it.
Choose visual content that is genuinely engaging – that grabs attention.
Write your text carefully. Please pay attention to grammar and spelling, and always proofread what you have written before publishing it.
It is imperative that you publish content that can be useful to the reader.
Consider whether you are meeting users’ needs and whether what you publish is relevant and can go viral.
If you think the content is not interesting for your target audience, rethink it.
By investing a little more time, you will find content that is a better fit for your audience.
2-PUBLISH WHEN YOUR AUDIENCE IS ONLINE
To reach as many people as possible, it is vital that we publish our content when our audience is active.
And how can we know when our users are active?
It’s straightforward, as Facebook’s statistics already tell you when they are most active.
Just go to your Fanpage > Stats > Posts > Hours, and you’ll be able to see when your users are most active. Interesting, isn’t it?
In Posts > Days, you will also be able to see which days work best.
Taking all this data into account will allow you to publish the best content on the busiest days and reserve the least essential content for the days with the least connections.
We recommend that you write it down in your calendar so that you can always keep it in mind.
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3-INCLUDE BUTTONS TO ALL YOUR SOCIAL NETWORKS
If you want to increase the community of your networks, try to make sure that as many people as possible can reach them.
How? By providing links to them from as many places as possible. Put links on your blog, on your website, in your newsletter, or in your email signature.
The more links you have, the easier it will be for users to reach your social networks and increase your reach.
4-INCLUDE “CALL TO ACTIONS” IN YOUR POSTS
A Call to Action, or Call to Action, is a button or text placed on your website or blog that encourages potential customers to perform a specific action. For example, a button with the text “subscribe now” or “sign up now.”
Do you want the user to follow you on your Social Networks?
Then ask them to follow you. Add “Call to Action” in your posts, asking your readers to follow you on social networks.
Please make up your mind to ask for it in a fun and original way.
It is a powerful “Call to Action” that stands out from the competition and speaks to the user in an informal and direct way.
5-INCLUDE QUESTIONS IN YOUR CONTENT
What premise does every answer need? The existence of a question.
Well, if you want users to respond and interact can create a community arround our brand, you’d better start asking questions.
Encouraging interaction within your community will ensure the good health of your page, as it is exciting that your users are active.
Don’t just create rhetorical questions; design questions that the user will be tempted to answer. You can also create posts that generate engagement.
For example, if you have a travel agency, you can post a photo of an idyllic place and put as copy “tag the friend you would go to this place with.”