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Businesses spend a great deal of money and effort to attract visitors to their websites. But, all that work is wasted if customers feel frustrated once they get to those sites.
Realizing the negative effect bad usability has on their projects, companies are increasingly investing in experts related to the user experience, testing websites and providing valuable information afterwards.
Having outsiders reviewing the website and informing you of possible shortfalls is a great way to see your website through the eyes of other users.
Anyway, in this of the usability always falls into the same errors. Many times, when developing a website, we think more about it being beautiful, than about the user having a good browsing experience. These common mistakes are what we want to talk about today.
They are errors that you have suffered in most websites and are very annoying when browsing a page. Without further ado I leave you with the most common errors of web pages on issues of usability.
No matter how hard you work so that everyone can find your page, there will be users who cannot find the specific information they are looking for. This becomes increasingly important as your website grows.
A simple search box at the top of the page can take a customer to a page he wouldn’t have seen otherwise. If your website doesn’t have a search box implemented, you can use Google’s custom search which gives you very good results and is easy to insert into your website.
It’s true that some designers are often so obsessed with making a nice, cool design that they forget about navigability. But as a general rule, users worry more about other things, such as simply finding the information they need quickly and easily. If your business is facing the public as a restaurant or a place where to entertain, customers will demand information such as the time, the price of dishes, the address to go … If you have to get to such information through fancy graphics and confusing menus, it is likely that the potential customer will leave the web frustrated. No matter how beautiful the page may be.
Web designers don’t want to alter the look of a page with brightly colored links and buttons. Small texts where it is possible to click have become the predominant trend, as it combines well with any type of design.
However, this trend is coinciding with a time when users are surfing the web with small screens on mobile devices more frequently than ever before. Try clicking on your smartphone to one of these small print links, to see if you are able to…
Readability has improved dramatically in recent years, but mobile design is driving a growing need to minimize text on a page. Large blocks of text with numerous paragraphs are disappearing in favour of short text. However, it is still important to ensure that the web design makes it easier for the visitor to read.
Keep in mind that some of the users of your site may be visually impaired, making it difficult for them to read small or highly adorned fonts.
This is really driving me crazy. Videos are a popular way to get a message across, but what are the chances that your users are visiting your website with the volume muted?
People who are viewing your site while in the doctor’s waiting room, at the office, on public transportation or at work, to name a few examples. If your videos have auto-play, you’ll scare your visitors and make them angry when they don’t even find the pause button. In addition, videos with auto-play can also cause instability in the browser and slow loading times.
Advertising revenue helps pay for the costs of your website. However, if your advertising practices interrupt the user experience, it is likely that your users will renounce your website and will not even be able to view them.
Forced advertising is acceptable on sites like YouTube, where users are watching videos anyway, but when they appear on web pages, users are just looking for the method to close that window. It’s the same with pop-ups asking for your email address and derivatives. The use of advertising must be responsible. Do not block the user from accessing the content.
And here are the most common errors in usability, which ones bother you the most?
Related: Web Maintinance
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