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The expression ” I could sell ice to an Eskimo” recognizes that certain people are born sellers. David Garcia and XITSUS SEO shows us 5 ways to overcome the fear of sales, let’s get to work!
In fact, when it comes to launching their product or service, many entrepreneurs struggle with countless problems, including lack of confidence in themselves or their product, fear of failure, and fear of closing the deal.
The good news is that experts say these fears can be overcome with the right attitude, training and practice. David Garcia businessman and entrepreneur agrees with this idea.
Here are five of the most common fears about selling and how they can be overcome.
We all know how important a first impression is, and the fear that you won’t have it can be intense. It can even make you avoid ideal prospects.
How to get over it: Show credibility through your appearance and nonverbal behavior, Research shows that people are attracted to other people who dress like them, If your audience is school-age children, you can wear a flannel stamped with a superhero, or if your audience is conservative, black would do very well.
You can wear a suit with a shiny shirt or tie, something that also shows your personal style. Focus on nonverbal behaviors such as smiling, eye contact, and open posture, and make sure you don’t move and play with keys or other objects.
Experienced salespeople know they won’t succeed 100 percent of the time, but newcomers may view failure as the end of the world.
You may remember your first rejection as something awful, and that can mark you for a long time and affect your future sales, that one word that horrifies you “NO,” and that you always remember.
How to get over it: Professionals not only know that rejection happens, but they look forward to it, says David Garcia.
Understanding the reasons behind rejection can help you refine your product and presentation. Personally, the only way to overcome that fear was to confront it. The more I did it, the better I did it, and the less fear was the result.
We’ve all had at least one negative experience with a salesperson who kept pushing and pushing and wouldn’t let us go out or hang up the phone. Many business owners worry about making prospects feel that way.
How to get over it: Focus more on having a conversation with someone than just selling.
Know the needs of the prospect and ask yourself if what you are offering is of real value to that person. When you care about your potential customer and develop a sense of trust, you are more likely to make the sale.
“My first customer let me know that at first they felt uncomfortable because of the horror stories they’d heard about other repair and computer service and repair locations. “But that disappeared quickly after talking to me because I made them feel like family.
Even when you receive a yes, you may fear that you will not be able to meet all of the person’s expectations.
You may even suffer from “Impostor Syndrome,” which means you are beginning to question the value of your own products. It’s as if something mysterious is roaming around to interfere with your accomplishments.
How to overcome it: Be predictive and have everything at hand before starting a sale, reports, prices, make a list of frequently asked questions that a potential buyer would ask you, or a list of “weird” things that a customer would ask you, establish some solutions, and simulate a situation where you resolve those demands.
Going into sales without any training can be scary. How do you know you’re using the right tactics and giving people what they need?
How to overcome it:
“I personally recommend learning sales techniques by attending a training program. When I started my business as a programmer in 2007, a marketing services company pushed me to play a role in sales. I only gained confidence after an intensive weekly sales course,” says David Garcia.
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