It won’t do you any good to have the best online store if you don’t get traffic to it. That is why in this article, we will share with you six strategies that you can use to increase the traffic to your website or online store to increase your sales. Let’s get started!
1-Optimize your website for search engines (SEO)
Positioning your website in Google search results and other search engines can help you generate large traffic volumes for free.
Remember that each page of your website must have an HTML title tag and a unique meta description tag relevant to its content.
If you want to learn more about SEO strategies for your website, we recommend reading this post for SEO.
Once your website is ready, please don’t wait for Google to add it to their results, submit your website to Google.
2-Create your blog and publish it frequently.
Having a blog is an effective way to get traffic since it allows you to develop content that will be included in search results and posts that can be shared on social networks, thus increasing your brand’s reach and generating new visits.
However, for this to happen, it is essential that you generate publications that are relevant to the interests of your audience. Do not limit yourself to news or offers from your company; think about what your target audience is interested in.
Also, avoid copying content from other websites. Generating unique content will allow you to maximize the impact of the publication, increasing the links to it and the number of times the article is shared.
Once you define specific topics you would like to address, use Google’s keyword tool to title your articles, similar to how your audience searches for such content.
As for the frequency of publication, we suggest you create new articles every two weeks.
3-Guest post on third-party blogs
If you have identified blogs relevant to your target audience, you can contact them and offer to write an article for them. Since you are a guest author, you can include a short personal biography along with a link to your website in these articles.
This technique has two benefits:
- Blog readers will notice the link to your website, and some will visit it.
- This link will also help you rank your website in search engines.
4-Take advantage of social networks.
Create profiles for companies in the social networks where your target audience is, and don’t forget to include the website address (URL) of your website in each of them!
As with blogging, the most important thing is to generate relevant content for your audience and post frequently.
However, whenever you share one of your products or an offer, don’t forget to include a link to your online store. Otherwise, you will not increase your traffic.
5-Include your website URL in your email signature
You probably send emails frequently. A trivial way to take advantage of these emails to increase the visits to your page is to add in the signature of these emails the website address (URL) of your website.
Services such as Google Apps or Outlook.com (formerly called Hotmail) allow you to configure your signature, and This can be applied to your email account and your work email account.
6-Participate in forums that are relevant to your niche.
Your audience likely uses some forum to discuss different relevant topics. Identify those forums that group your audience and participate actively.
As long as it makes sense for the topic being discussed, you can include a link to your website or blog post. But be careful! Avoid SPAMming and posting links that have nothing to do with the conversation going on.