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Increasing the number of visits to the company’s website is the goal of every entrepreneur who invests in digital media. The reason is simple: the more people visit the site, the greater the likelihood of converting that traffic into customers. But the execution of this task is quite complex.
In addition to requiring SEO (Search Engine Optimization) knowledge, attracting more visitors involves mastering digital marketing tools.
In this article, you will find some simple strategies to improve the performance of your website.
Content is the main characteristic of a relevant website, well classified by search engines (Google, Bing, Yahoo.) and systematically attracts visitors.
Search engines prioritize responsive websites (adapted to mobile devices), mainly Google. It’s worth modifying your company’s web design to make it as responsive as possible.
Google can measure user satisfaction with results. The primary signal occurs when the user clicks on a result and does not return to research,” wrote Stephen Levy in the book In the Plex: How Google thinks, works, and shapes our lives.
The speed of the web is related to user satisfaction. It is one of the only ranking criteria confirmed by Google. Talk to programmers to make the web as agile as possible.
A creative title can make all the difference. Think of different possibilities before choosing one, and don’t disregard the magic words: “you,” “new,” “free,” and “guaranteed.”
Work with internal links and encourage external links. Having third parties place links to your site is one of the most complex tasks of SEO professionals. That’s why it’s ideal for making content so relevant that it’s naturally shareable and virtualizable. The greater the number of external links to your page, the more relevant this page will be to Google.
Social networks can become an effective communication channel for your company. Create a strategy for major social networks and consider investing in paid advertising to reach your target audience.
Email is still alive, and ignoring it can be a fatal mistake for your business. Create mechanisms to obtain your customers’ email addresses – transparently, clearly – and establish regularity for sending a relevant newsletter.
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