Why is Hosting important for the SEO of your website?
To have a website for your business, you will need hosting and a domain. Many hosting services will allow you to buy a domain and hosting. But since domain hosting (domain registration) and website hosting are two different things, you may have purchased your part from one place and your website from another.
Having your domain registered through one service and your hosting at another service doesn’t affect your SEO, and the website where you host your website files doesn’t directly matter either.
Let me explain.
The only times your hosting service will impact your SEO is when…
Your hosting service doesn’t allow your pages to load fast enough.
The hosting for your website can affect your SEO if it doesn’t allow your pages to load fast enough. This usually happens if you get cheap, shared hosting. You will not get an optimal load time, and a slow load time is bad for your user experience and SEO.
We recommend that you select a hosting package explicitly optimized for your framework or select one with enough power and capacity to load pages quickly without relying on other people’s use of your server.
Your hosting service is not secure
The type of server you hire may have security problems. And because the security of a website is a ranking factor for Google’s search algorithm, unsecured hosting could be bad for your website’s SEO.
What are the most secure hosting options?
If you are powering your website or online store with WordPress, one of the safest and most cost-effective options will be a managed server.
These services usually take care of the security and configuration of your website instead of you doing it. They have anti-hack protocols and plugins specific to the WordPress framework.
If you are not using WordPress, you can get some additional security services with more extensive (and more expensive) hosting packages, such as other technical support, anti-DDoS security systems, anti-malware, services like SiteLock or CDN like Cloudflare.
… If your website goes down for a long time or very often
Your website hosting should offer sufficient bandwidth for page load speed and server uptime.
If you run a small business, you may be tempted to get the cheapest hosting option, usually a shared hosting plan. But if you have a website that contains a lot of high-quality images or videos, you will need more bandwidth, and this option will produce poor results. The same is true if you have a busy online store.
How to choose the best website hosting for SEO?
Choosing SEO hosting: Now you know that the hosting you place your website on can benefit or hinder your SEO ranking depending on site speed, security, and downtime (crashes).
keep in mind in your search for an optimal SEO hosting service:
You should carefully compare each hosting plan and company to see if they meet the needs you have for your project. You can also look for reviews and analyses that other people have done about these services to make a more informed decision.
Remember that you are not the only one in your business niche. Surely there will be other people selling services or products similar to yours and competition will be fierce. However, if you hire a hosting service for your website that gives you SEO advantages, you will already be one step ahead.
That means a greater opportunity for your website to increase in the rankings with a possible drop for your competition.