OPIMIZE MY SITE OR APP EXPERIENCE
Is your website well developed and structured for your users to perform the actions you want in the shortest possible time?
Are you thinking of redesigning your website?
Is your website user-friendly? Do you want to achieve conversions and get results?
User experience, also called UX (User Experience), App experience is a quality attribute that measures the usability of web interfaces.
The idea is to improve the way your website visitors can interact and access the content. If it is easy to find what they are looking for, users are more likely to continue reading or interacting.
User experience (UX) is one of the critical aspects for your website to be successful and get many conversions.
Your website must make it easy for visitors to get to the information they are looking for quickly because if a visitor does not find what they are looking for on your site, they may not come back to revisit you.
You will lose the possibility of profitable visits, decrease your sales or receive complaints from users. Now you know: make it as easy as possible for visitors to your site. Don’t forget that usability is the necessary ally of conversion.
There are many factors to take into account when designing or evaluating the usability of your website. Below I highlight five key or higher-level concepts to keep in mind to make your site more effective.
1. OPTIMIZE MY SITE THROUGH NAVIGATION STRUCTURE TO IMPROVE THE APP EXPERIENCE
Make sure you provide the user with the most comfortable and quickest way to visit all the pages of your website, allowing them to get the information they want to obtain in the shortest time possible and with a minimum of effort on their part.
No matter how much your website contains all the information, they will have difficulty getting to it if the structure is not adequate.
Studies have shown that most users are not willing to stay if the navigation design is too complex.
It is a matter of analyzing and improving the path a user takes to conversion and checking whether they follow the proper steps or, on the contrary, get lost along the way.
A website with a good user experience will offer an easy and fast journey. If the user experience is terrible, visitors will tend to take more steps than they should or abandon the path before reaching the conversion because they do not know what to do.
It is essential to provide visual aids so that visitors know clearly what they have to do, offering them the necessary information about where they are at any given moment and where they can go.
Otherwise, your CRO (conversion rate optimization) will be very low and, consequently, you will lose money and potential customers.
These are just a few navigation mistakes to keep in mind:
Conversion rate optimization
- Hard to find navigation.
The user should not have to search for a way to navigate the site.
Menu bars should be visible, and their purpose should be obvious.
- Acronyms on the menu.
Avoid abbreviations and acronyms unless the meaning is obvious.
Remember that what is evident to you may not be evident to the user.
- Multiple layers of menus.
Minimize as much as possible the submenus the user must go through before they can perform the task or find the information they are looking for.
- No search option.
Users are accustomed to using search engines to find what they want. A website without a search box is less navigable.
Also, never underestimate the importance of the home page. Remember that it is your company’s virtual doorway and is generally responsible for a good part of your website’s traffic. That is why it must be designed to offer a positive user experience and be optimized correctly.
2. DESIGN
The challenge is to achieve a design that is visually attractive and at the same time efficient for users.
You must consider that every new visitor must be able to navigate your website as if they had done it before, without the need for a previous learning process. Visual design should help to achieve a positive user experience. It is essential not to fall into the trap of forgetting the user experience when redesigning a website and focusing only on aesthetics and originality.
All aspects of your website should be displayed as clearly as possible to minimize any confusing elements. The graphic line should be coherent and uniform throughout the site navigation to prevent the user from getting disoriented.
The ideal is the perfect combination of aesthetics, uniqueness, and user-friendly design that will attract visitors and keep them coming back for more, making it more likely to become customers.
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