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Internet advertising makes it possible to publicize a new company, brand, product or service, as well as convince the public of its purchase or consumption. It also has the advantage of being able to persuade millions of people around the world, 24 hours a day, 365 days a year, hence the importance of publicly displaying what you sell or produce.
In this article you will find the basics about how to take advantage of the potential of internet advertising and know where to start. Use it as an initial guide for advertising on the Internet.
First of all, the most important thing when advertising on the internet is to design a website for the brand, product or service you want to advertise. In this way, users will have a site to which you can direct them when they click on your ads.
Remember that the site must show the detail of the information about what you advertise. Nowadays, a Facebook page has almost the same effectiveness as a website, since it not only allows you to exhibit and promote a brand, but also offers the possibility to attract followers and communicate with them.
There are different ways to advertise on the internet. Therefore, the choice of medium will depend on the type of product or service you want to advertise, the profile of the audience you want to reach and the budget available for advertising.
One of the main advertising media on the Internet are websites, which offer the possibility of placing ads in exchange for a periodic payment.
These sites are usually portals or blogs that rent a space on their pages for the placement of ads called banners. If you use this medium, it is advisable to look for websites with high traffic and have a theme similar to that of your brand.
Another means are advertising programs, such as Google’s AdWords program, which allows our ad to be published automatically on different websites associated with the program and related to the brand.
Social networks, such as Facebook, Instagram or Pinterest, are also increasingly used. In this case, the ad is published on the profiles or pages of the users of the chosen platform.
Once the medium was chosen, it was time to design the ad. Internet advertising messages usually consist of text ads and graphic ads.
The choice and design of the ad will depend on the advertising objectives, the profile of the audience you are targeting and the advertising medium you will use.
When you launch a campaign you must foresee a way to make effective advertising. After you’ve put the ads on the air, you should follow up on them. To do this, you can take advantage of the fact that there are tools on the Internet that will allow you to easily measure the results.
In this way, when you know the performance or effectiveness of the medium or ad, you will know if it is worthwhile to continue using the same advertising strategy or not.
Use Google and Facebook
There are free tools for this monitoring. For example, in order to know the origin of the users who visit your website there is the Google Analytics program, which also allows you to know the number of users who visit the page and the way in which they interact.
With AdWords you can find out which ads are most effective and on Facebook, in the statistics section, you can see how many “I like” are receiving the ads.
Internet advertising is important for your product to become known, but you must not forget that you have to track the campaign and measure data. In case you are not getting the expected results, you can make corrections on the fly.
This is one of the main advantages of internet advertising, its flexibility: you can change the advertising medium or even the ad itself to achieve better results.
If you have any doubt, suggestion or advice on this subject, comment below. Take the opportunity to share this content with your friends and collaborators, through social networks.
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