how to make a b2b attractive website

how to make a b2b attractive website

Nowadays the Internet allows us to establish an infinite communication network, being this an ideal vehicle to promote commerce on a large scale.

This happens because through the web pages we can find suppliers, customers and consumers, both nationally and internationally.

To begin with, it is necessary to have a clear idea of what a website is, as well as its characteristics and advantages. A website is an electronic document designed to store information of all kinds: from music files to images or other content and even links that take us to another website.

In general when we talk about websites, we often refer to websites, which are formed by more than one web page, that is, our website can contain several pages.

In our case, we are interested in how to create a website to attract B2B type customers; that is, business-to-business, which refers to commercial transactions that are carried out between companies.

For example, this type of page works to establish business between a distributor and a manufacturer, or suppliers and customers for products and/or services.

1. Choose an attractive design

Try to make your web design simple and modern. This reflects that it has constant renovation and that the information it shows is current and reliable.

Make sure your site design is in line with the trends in terms of color, distribution, etc., so that it is pleasing to the eye. The objective is that the visitor feels attracted to read and explore more.

Use an easy to read typography, sober colors and eye-catching images. Preferably, show scenes where there are people using your product or service.

Important tip:

Take care that the images have good quality and show clearly the product. However, make sure they don’t weigh too much so your site loads quickly.

Due to the diversity of devices from which users connect, when creating a web page, make sure it is “responsive”. This means that it is adaptable to different devices and operating systems, so that your content is well displayed.

Don’t overload the design with unnecessary elements. This way, you keep it light and attractive. If you don’t know anything about how to make a web page or what ideas to implement to make it look dynamic and appealing, you can use WordPress or Joomla templates, to start with.

In case you have doubts about how to use them, you can ask a professional programmer for help.

2. Create good content for your website

Your page should contain clear and timely information about what your company does. Try to keep the text short, but understandable. Take the time to define what information you are going to put on your website and how you are going to present it.

Include this:

  • What you do
  • Problems your product or service solves
  • Benefits and advantages that the client will have by preferring you
  • What makes you unique in the market
  • How they can contact you
  • Keep this information short, so you don’t get tired of reading. And don’t overwhelm the visitor with
  • technicalities that are difficult to understand. You can use resources such as videos or create computer
  • graphics with the help of a designer to present the information in a simpler and easier to understand way.

Focus on what the customer needs: For a customer it is not so important the technical part of your operation, but how you can help him to solve a problem he has. In other words, how what you sell will serve them and earn them something.

Your sales promises, supported by attractive images, are worth more than technical explanations or information that you can place as complementary. These promises can be: Effectiveness, money gain, savings, durability, style… It all depends on your products or services.

Organize everything in sections, one of which should be the contact information. It should include:

  • Phone numbers
  • Email address
  • Your social networks
  • Contact form.
  • If your business is in a physical location, please also place the address and a location map.

All these data can be put at the bottom of the page or footer.

3. Optimize your site (SEO)

SEO (search engine optimization) is a process by which you optimize your page, so that search engines such as Google, Bing, etc., find your site more easily.

One of the aspects to achieve this is the definition of keywords. Those terms related to your product or service that people usually search for on the Internet.

This is how it is done:

To know which keywords to use when creating a web page or content for your site, place yourself in the mind of your potential client:

What is he looking for?
What are the words they would use to find what they want?
Once this is done, use tools such as Google’s Keyword Planner,, Semrush, Moz Keyword Explorer, among others that exist.

Knowing how to make a web page includes knowing what the client is looking for and how to search for it.


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Jose Limardo

Jose Limardo

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