How to promote my business on Google for free
Some may be surprised by this, but yes, you can place advertising on Google for free!
If you have a business with some physical point (for example, an office, a warehouse, etc.), this article is 100% for you.
I’m going to tell you how you can, without spending a penny, get top positions in Google search results, increase traffic to your website and attract even more customers.
Why is free advertising on Google important for your business?
Firstly, because it won’t cost you a penny and it will only take you a few minutes to set it up and maintain it.
It’s from Google! That will give you extra points to position yourself in the main search engines.
In addition to these 2 extremely important advantages, check this out:
- Your company can be visualized on the map
- You will increase your site’s traffic
- You will receive real feedback from visitors and customers
- Your company will be displayed at the top of the search results
- In addition, you will get extra data to analyze, for example, the number of customers who return or the hours they visit you most
To get all these advantages you only need one service: My Business. With it, you can publish all the information about your company in Search and Maps.
How does this affect the classification?
If you publish a link in Google My Business will accelerate your indexation. Each publication has a positive effect on SEO, raising your business higher in the search results.
In addition, the higher you appear in the search engines, the more followers and readers you will get, the more traffic you will get to your website.
How does free website advertising work in Google?
Let’s say you search for “texas psychologist”. The companies that have their business in Google My Business will appear right after the sponsored ones in the searches. That is, in second position. Not bad, right? Especially considering that this is absolutely free!
Ready to take advantage of these wonderful benefits for your business? Then let’s go there…
How to advertise on Google for free?
What data will you need?
A brief description of your company
Phone number, address, website, business hours, etc.
The logo or photo of your office, store or commercial establishment.
Once you add all the information, your business will appear on Google maps. But…
How is this done?
Set up an account
Go to Google My Business and click on the button.
Your Google My Business account is linked to your Google + Local or Google Maps account. If you don’t have one yet, you’ll have to create one. Just follow the steps.
In the search box, enter your business name or address and if it doesn’t appear, add it.
Complete the form
Fill in all the necessary data such as:
- Zip Code
- Company’s main phone number
Be sure to check the box at the end if you work with clients remotely. Then in the next window you will have to indicate where your target audience is located.
This is necessary so that people can find your business on a map, or through a search when they are looking for services or products like yours in a specific area.
Confirm that your business is real.
You will need to confirm that your business is real with an email confirmation, through a verification code, or with phone authentication. Either way will verify your business, and once you do, you will have access to more features.
You can skip this step if you wish, but have your account confirmed.
Complete the profile.
Add a logo, a photo, the schedule, etc. Be sure to make a short description of your business and use the keywords you want to be found by, but don’t overdo it. Write to be read by people
You can always edit the profile data in the upper right corner, on the “Change” button.
Keep all data updated and respond quickly to comments
Quickly update all the information about your company:
If work schedules or address change, etc.
Follow closely the comments made in your file and try to respond as quickly as possible, especially if the comment is negative. But the positive ones also deserve a “thank you”, don’t ignore them.
Add site links. Do you have a personal blog? One that is close to you? Maybe a landing page for one of your products?
Photo and video
Add photos and videos that show your company and its activities. Show your products or services in action. This will make the page more interesting.