How to Sell a Website in 2022 and Get Your Price Right

How to Sell a Website in 2022 and Get Your Price Right

Are you tired of running the day-to-day running of your e-commerce shop? Have you suddenly got a new job offer that interferes with your online business? Do you want to disconnect from the urban chaos and live offline in the countryside? This guide will show you exactly how to sell a website and get the best price for it.

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If you’re worried that selling websites isn’t worth it, you might want to rethink it. You can make 20-40 times your monthly net profit, and this article will show you exactly how to do it.

Interested, let’s get started!

How Long Does It Take to Sell a Website?

Sell a Website in 2022

Most brokers and website marketplaces have an active listing period of between 30 and 180 days. But that doesn’t mean that you will get the price you want for your online business in one or two months.

You can compare selling a website to selling a startup or selling a house in many ways.

How to Sell a Website in 2022 and Get Your Price Right

You have to invest the time necessary to bring your website to its full glory. It would be best to lay the groundwork for the new property before you reach out to buyers. If you don’t, you will struggle to find a willing buyer in the first place.

The more time, money, and effort you invest upfront, the easier the sale will be. A well-run online business with automated content creation and management processes is much eas to sell than a makeshift mess.

We’ve included some essential steps you need to take before considering putting your website up for sale.

Diversify Your Traffic Sources

If your business currently relies on paid traffic and ads, you should diversify your traffic sources before considering a sale. In particular, you should focus on increasing your organic traffic.

Organic traffic sources have higher profit margins, but that’s not all. Experienced buyers and agents place a high value on long-term stability and ease of management.

There is a big difference in the value of an eCommerce shop driven by micro-influencer promotions and one that consistently attracts thousands of organic visitors month after month.

Consistent organic traffic from Google’s search engine shows shoppers that they won’t be ruined by advertising.

For example, A-Z Animals had a relatively low revenue figure compared to its monthly visitors. Although it did not reach $5,000 in revenue some months, it sold for over $300,000.
A-Z Animals Listing
A-Z Animals Listing

But the traffic sources were organic, almost guaranteeing hundreds of thousands of visitors each month for years. Successful marketers know how to highlight this with Google Analytics and Search Console reports.

Organic traffic reports help interested buyers assess untapped earning potential. They may have the network or resources to improve the business model and improve the revenue generated per visit.

To get more organic traffic, take a look at our extensive 45-point WordPress SEO checklist. Many of the tips apply even if you use BigCommerce or Shopify instead of WooCommerce.

If you’re already getting organic traffic, be sure to leverage email marketing and social media to create a platform for returning visitors. These audiences are a powerful asset to any eCommerce shop or online business, even if you’re on your way out.

Repeat sales to existing customers will also look great when selling your business…

Create Processes and Use Third Party Services

Some types of websites and e-commerce shops require more involvement than others. Suppose you are running an e-commerce shop and currently handle the orders yourself. In that case, you should change that before selling the business. You should minimize your involvement in the industry as much as possible before selling it.

Potential buyers who have the capital to buy a business for a flat fee of tens of thousands of dollars are not looking for another full-time job. They are looking for ready-made investment opportunities. That usually means an automated business and requires very little hands-on work.

Choosing the Right Market or Broker

Once you’ve dotted your i’s and crossed your t’s, it’s time to move on to the selling part. The first part is choosing the right place to sell it.

As you’re reading this blog post, you’re probably wondering:
Where Can I Sell My Website?

The best place to sell your website is with proven website brokers or website marketplaces. They are much more effective than marketing on your website or social media pages. In addition, they act as an intermediary between you and the buyer, handling the sale with an escrow system.

Know the Value of Your Website

To avoid a significant loss, you need to know what your website is worth. Before you pull the trigger and sell your website, you should have a rough idea of what it could bring.

Typically the value is in the range of 15-30 times your monthly profit (or 1-3 times your annual profit). You can usually calculate this figure using the average of the last 12 months.

The average price of websites sold in 2015 ranged from 2.2 to 2.9 times, depending on the sector.
Average multiples by a business model.
Average multiples by a business model. (Source)

For each site, there are other factors, such as expected longevity of sales, traffic sources, expenses, amount of work required, etc.

We have already discussed the process of estimating the value of your website in-depth in another article. But the average multiples above should give you an idea of how much you can expect to get.

The “rule” of 2-3 times your annual net profit is not hard and fast. Suppose you have experienced steady and rapid growth over the last six months. In that case, you can expect your projected earnings to be different, which means your site valuation should reflect that.

Related: 6 great ways to increase visits to your website

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Jose Limardo

Jose Limardo

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