How to sell on Pinterest is much bigger than moms and mood boards. Pinterest is one of the most influential product platforms, and the statistics prove it.
More than 300 million people visit Pinterest every month, and 84% of them use the website to make their buying decisions.
Sure, there will always be room for overly ambitious recipes and dreamy inspirational quotes. But Pinterest is also one of the most lucrative business tools you’ll find.
In this guide, we’ll tell you exactly how you can use Pinterest to drive your brand or business.
How to Sell on Pinterest: Your Guide to Selling on Pinterest
How to know if Pinterest is right for your business
Do you have something to sell? Chances are, Pinterest will make it easier for you.
Before you dive in, however, check the demographics of Pinterest users.
Make sure your target audience is using the platform: Pinterest is skewed in favor of specific categories.
Who is using Pinterest?
The vast majority of Pinners (Pinterest users) are women: 72%, to be precise.
If you have products designed specifically to cater to male needs, think hard about whether Pinterest is worth it.
And don’t forget age either. Most Pinners are under the age of 40.
Where is Pinterest being used?
There is a global audience scrolling through Pinterest. Keep in mind that while 50% of people who use Pinterest live outside the US, 50% live inside the US.
If you’re not prepared to post there, you could be alienating a large portion of your audience.
What are people looking for on Pinterest?
The beauty of this platform is that it caters to a whole world of ideas and interests.
However, some categories are more commercial than others. Check that your product is something that will interest and influence people who use Pinterest.
Take a look at the top categories:
Food and drink. Recipes are galore.
Home decor – anyone surprised?
Women’s fashion. Inspirational pieces and ready-made outfits.
DIY and crafts. Pinterest is THE place to get craft ideas.
Ready to start selling on Pinterest?
If you have the right products, the right audience, and a brilliant eCommerce website, it’s time to get started.
Here are our top tips on how to sell on Pinterest.
1. Set up a business account
If you already have a personal Pinterest account, that’s excellent news.
You’re familiar with using the site as a consumer, so you know what engaging content looks
Now set that personal account aside or update it. Your business needs its profile.
Using a business profile will open up fascinating user insights that will help you drive business. It’s also the best way to sell on Pinterest.
Pinterest’s custom business stats will provide you with information on:
- How many times each pin has been viewed.
- How often people have pinned each pin
- How many Pinterest users visited your website through your pins, including promoted pins
- What type of Pinterest boards your pins have been saved on
- Ensure brand consistency.
2.Reinforce brand awareness with your Pinterest profile.
Make sure to use your logo as your profile picture. For your name and custom URL, use the business name as it appears on your website and products.
One-third of Pinners use the site precisely to follow their favorite brands and companies.
Remember that not everyone you sell to on Pinterest will be an avid Instagram or Twitter user. This is your opportunity to keep up with the business.
Extending your brand to platforms like Pinterest will also increase consumer trust.
The more you engage with customers and get creative with your boards, the more information you will have about the human side of your business.
3. Connect your website
The last step in setting up your Pinterest business account is to link it to your website. This opens up your business to all sorts of advantages.
All you need to do is add a meta tag or upload an HTML file to your website when prompted.
Once your website is linked (and verified) to your Pinterest business account, you’ll be granted access to all the analytics.
It’s also great for visibility. Your website URL will appear on your profile, and any pins on the site will be linked to it.
When you start selling on Pinterest, the connection you’ve created with your website will be at the core of every tactic you use.
Be sure to add the Pinterest tag to your website as well.
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