How to improve the loading speed of my website is the question that thousands of brands, big or small businesses that have an online site that they want to improve in order to increase their sales and customer satisfaction.
And with so many sites in their hands, today’s online shoppers don’t have to suffer through slow websites.
If one of your pages doesn’t look fast, your customer will move on to faster online stores and, instead of turning those clicks into sales, you will have delivered a bad customer experience.
What is loading speed?
Page load speed is the average time it takes for a page to appear on the screen.
It is calculated from startup (when a page link is clicked or a web address is typed in) to completion (when the page is fully loaded in the browser).
Usually measured in seconds, the page loading time is made up of two different parts:
Network and server time – based on how fast the Internet connection is and how quickly static assets, such as photos and other files, are served.
Browser time – how long it takes for the browser to analyze and execute the document and process the page so that it is available for user interaction
The same web page can have different page load times in different browsers (e.g., Safari vs. Internet Explorer), on different platforms (e.g., mobile vs. desktop), and in different locations.
If your site is completed by a data center in the United States but sells to customers in Australia and the United Kingdom, for example, international shoppers are likely to experience much longer load times.
But if your site’s static assets are copied to different data centers around the world, the page will be pulled from the data center closest to where your buyers are.
That can dramatically speed up page load times.
Different pages on the same site can also have radically different loading speeds, due to developer decisions such as richer design elements, more robust functionality and more content on a page.
In Xitsus INC we offer optimization services for your website to load quickly and give the user an exceptional experience.
What is the ideal loading speed of a website?
According to Hubspot studies, the ideal page load speed for your website’s HTML should be less than 1.5 seconds.
If the loading time of the HTML page is less than 1.5 seconds (20% higher than web pages), there will be a check mark indicating that there are no errors when the page loads.
If the loading time of the HTML page is between 1.5 — 5 seconds or more than 5 seconds there will be a warning message indicating that the page is not loading at an ideal speed.
The speed of loading a web page in the browser will depend on many factors, here we refer to some basic elements as follows:
The location of your server
If the location of the server is closer to people, they will access it more quickly.
Because if the server is in other countries, the connection has to go through many different open networks, so they have to consume more time to access it.
The ability to process server access requests
When you visit a page of the website, the browser will send a request for access to the web server, the web server will accept and classify and send the requirements to other applications, if necessary, such as PHP, MySQL, Ruby, etc.
These applications will calculate and return the results to the web server, which will respond to this result to the browser, and then the browser will process and display the response data.
Therefore, if your separator is good with the high-speed Internet connection but was not configured correctly, it will be slower with time and ability to handle errors and will make people wait longer before they can access it.
In this situation, try to optimize the code within the site and limit errors to a minimum.
For the server, you can use other techniques to increase the speed of data processing on the server such as caching for the website, optimized PHP code processing capabilities (you can use APC, XCache).