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Marketing is the process of engaging and drawing attention to potential customers and established customers in your products and/or services. The key word in this definition of marketing is “process”; Marketing involves researching, promoting, selling and distributing your products or services.
It’s a huge subject, so there are whole volumes written about marketing and why you can get a four-year marketing degree. But essentially marketing involves everything you do to bring together your potential customers and your product or service.
When you decide to create a marketing program for your company, concentrate on the basics, the four key components of any marketing plan are:
Marketing is about attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your sales.
Before people buy something, they often look for revisions that validate their purchase. People want to know they are spending money on quality. And, they want to know if what you have to offer is better than what your competitors have to offer.
You can attract more customers by getting feedback from people who have already bought from you.
You can place your comments in several places, so potential customers are likely to see them. You can add comments to your website. You can have a dedicated testimonial page or you can allow customers to review your products. Either way, customer reviews are a critical component of what makes a website effective.
You can have customers leave comments on social networks. For example, customers can leave comments on their company’s Facebook page. Customers can also leave comments on dedicated review sites.
Ask your customers to leave comments. You can request them with an email or social networking posting. If you talk to customers in person, ask them to write a review. You can even direct customers to the places where you want them to leave their comments.
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