Shopify SEO Overview
For those of you who are new to SEO and managing your own Shopify website, let’s quickly cover what SEO is and why it is crucial to your eCommerce store.
SEO stands for “search engine optimization” and is the process of improving the quality and quantity of visitors to your Shopify store from organic search engines like Google and Bing.
Search engine optimization for your Shopify website helps search engines understand what you sell and determine how trustworthy your website is, so they can:
Increase your organic search results ranking – improving your visibility without advertising;
Display your website in relevant search results – increasing your click-through rate, and Send you qualified leads – increasing your conversion rate and reducing your bounce rate.
Ultimately, good SEO leads to more customers, sales, and profits.
Shopify SEO tips for fast SEO.
Fortunately, Shopify is a very SEO-friendly platform, making it possible for your store to rank first in search results and receive a high volume of organic traffic. And, while SEO is a long-term investment, the following Shopify SEO tips will help you get some quick wins for faster ranking and initial results.
1) Identify your keywords.
Keywords are the foundation of search engine optimization, so they’re a great place to start. Keywords are the words or phrases a buyer must type into a search engine for your website to appear in search results.
Create a list of keywords for your website and product pages using a keyword tool to identify which ones are:
- Relevant to your brand and products
- Regularly searched by buyers
- Specific enough to be attainable
Bonus tip – achieve higher rankings and more qualified leads with a long-tail keyword strategy.
2) Optimize for keywords
Once you have identified your keywords, you need to demonstrate to search engines that these words are relevant to your store. Accomplish this by using your keywords in your website content, including:
- Page titles
- Meta descriptions
- Page headings
- Page content
- Alternative text for images and videos
Google and Bing will cross-reference all of this information, so keep your keywords consistent and relevant and your copy readable and unique.
3) Organize your website.
Search engines use your website architecture (also known as site structure) to determine how easy it is for customers to find products on your website. Make your store easy to navigate:
- Using a logical hierarchy of categories.
- Avoiding iframes (embedding an external website).
- Adopting logical and direct URLs
4) Register your store with Google and Bing
The fastest way to let search engines know about your Shopify store is to tell them you exist and show them what you have on your website.
- Verifying your store with Google and Bing
- To verify your store with Google and Bing, you must:
- Disable password protection on your Shopify store;
- Sign up for Google Console and Bing Webmaster Tools and choose to verify your store by meta tag or HTML tag;
Copy the generated codes;
From your Shopify Admin go to Online Stores > Themes > Action > Edit code > Design > theme.liquid;
In the inline code editor, paste the generated codes in a blank line directly below the opening tag, and click Save;
Click Verify with Google and Bing, and follow the on-screen steps.
Registering your sitemap with Google and Bing
Your store’s sitemap is a file containing links to all of your store’s content that Google and Bing use to return relevant pages in search results.
Shopify automatically generates and updates your sitemap in [your primary domain name]/sitemap.xml (e.g., pauls-pants.com/sitemap.xml.)
Access Google Search Console and Bing Webmaster and select the sitemap option to submit yours.
5) Activate an SSL certificate
Increase search engine (and consumer) trust in your website store by activating your SSL (secure socket layer) certificate. From your Shopify dashboard, go to Sales Channels > Online Store > Domains.
6) Increase your store speed
Search engines give preference to fast-loading websites. Increase the speed of your Shopify store:
- Using compression tools to reduce the size of images;
- Using safe website fonts such as Arial, Helvetica, Courier New, and Courier.
- Keeping external scripts or custom codes to a minimum.
- Using Accelerated Mobile Pages (AMP) through plugins.
7) Create content
Add more depth, interest, and authority to your Shopify store by creating content beyond product pages. Blogs, articles, and guides are helpful for shoppers and perform very well in search results, especially when:
You’re publishing quality content relevant to your keywords.
Trusted third-party websites are linking to your content (also known as “backlinks”)
Your posts are regular and of considerable length (at least 500 words)
8) Reduce your bounce rate
Search engines monitor your success by your bounce rate (how quickly a buyer returns to search results). Reduce your bounce rate by attracting shoppers and increasing conversions using:
- Exit pop-ups and offers.
- Dynamic product recommendations
- Fast and free shipping
More SEO TIPS HERE