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There are many elements that Google and other search engines use to acssess the positioning of a site.
The most considered by companies worldwide are usually the basic elements such as the title, URLs and keywords used in web pages. However, it is also important to consider the impact of hosting selection to achieve good results in search engines.
The hosting service is one that allows you to store, maintain and offer to the public the content of your website. A good quality hosting for a site can mean a big difference in the value that search engines assign to your page. This article will explain why hosting selection is important for good search engine results and what factors should be taken into account for your selection.
Within the evaluation criteria of websites is the geographical location, the efficiency in downloading web content and the quality of content. These factors can be influenced by the type of hosting selected for the web pages. That is why you should review certain characteristics of hosting companies to ensure that these criteria are not affected when consolidating your results in search engines for your site.
Faster download speed means better search engine rankings. An overloaded server for example, one that hosts many websites, will have a much slower response time. It is advisable to check if the company that offers the hosting service announces the number of sites per server or if it offers information on the configuration of its servers in relation to the speed of response.
There are many tools that allow to measure the response time of the companies that offer the hosting service as pingdom and gtmetrix.
This means that the server is stable and the search engines will be able to include your website every time they make their way through the Internet. It is worth checking the reputation of the hosting company because through the comments of other customers you can know about problems or general opinions about the availability of the hosting service according to their experiences.
A stable server keeps your website available to the public and therefore within reach of search engines most of the time. A reliable server is one that runs 99.99% of the time.
If you can, the selection of a hosting service specialized in the same subject matter of your website is recommended to increase the success of your search engine positioning. When servers are shared, you run the risk of sharing the hosting with pages whose content may be considered harmful or inappropriate by search engines as gambling pages or illegal downloading of movies.
A proper server configuration greatly influences the ranking of websites. The use of keywords in the URL, redirects, content caching, etc. are examples of configuration elements that should be taken into account.
Indirectly, the technical support provided by hosting service companies is useful in SEO positioning. At times you need help from the hosting service to create the necessary configurations to achieve good search engine results. At other times, these companies also offer recommendations based on their own infrastructure and services that could be very useful.
In conclusion, it is vital to consider the quality of the hosting service to achieve a good SEO positioning of your site on the Internet.
Factors such as response time, server reliability, geographic location, web pages of the same server, configuration and technical support should be carefully evaluated to maximize the chances that your website will be easily found online and increase the success of your business.
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