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Entrepreneurs usually develop their projects leveraged in their initiative, capacity for innovation and adaptation to environmental conditions, and the “indeclinable” desire to achieve what has been proposed as a business model.
However, along the way, entrepreneurs make mistakes that we could have avoided, and that may be the reason for our failure in many cases. So today, I want to share the five (5) most common errors in the development of our entrepreneurial projects:
Although it is clear that entrepreneurs have limited resources in general, this does not mean that we must do everything ourselves, so when this happens, especially in the area of marketing and communication, many of the decisions we make may not be the best. So if you do not want to fall into this error, the best thing is to seek “help” and advice, this way you can concentrate on where you add value to your business, remember that an old African proverb says: “If you want to go fast, go alone. If you’re going to go far, go with the company.
This is perhaps the least used verb by entrepreneurs, especially in marketing, so I invite you to reflect on the market planning of your business and analyze how clear the marketing plan you have drawn to achieve the commercial objectives and brand you have proposed.
Remember that the planning process is a strategic tool to achieve the objectives you set.
All entrepreneurs visualize a market for our products or services, but how well do we know that market? I assure you that the more you know and understand the behavior of your potential customers, your marketing strategies and activities will be more effective. Remember that we seek to build long-term relationships, and you can’t do that without knowing your customer.
Or that the strategies or activities you implement do not achieve the expected results? This is normal in any market, but beyond that, the important thing is to monitor the management to identify situations before they arise. Second, analyze the results for this management to evaluate the activities and strategies to reorient them improve their products.
How often do you discover that competitors don’t have your experience, knowledge, or infrastructure and even decide not to consider them as competitors or believe that your consumers will prefer you without thinking twice because of this? Crassus error.
Today your potential customers probably have a better image of their competitors than you. As a result, they have a closer relationship with them, so start looking at them differently and even learn from their successes.
Remember that in marketing, “perception is reality” is not enough to be the best if your market doesn’t think about you and your product or service.
Keep these five mistakes in mind, stay away from them, and immediately implement an action plan to correct this situation if you identify that you are making one.
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