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Entrepreneurs usually develop their projects leveraged in their initiative, capacity for innovation and adaptation to environmental conditions, and the “indeclinable” desire to achieve what has been proposed as a business model, however, along the way entrepreneurs make mistakes that we could have avoided and that in many cases may be the reason for our failure, so today I want to share the five (5) most common errors in the development of our entrepreneurial projects:
Although it is clear that in general entrepreneurs have limited resources, this does not mean that we must do everything ourselves, so when this happens, especially in the area of marketing and communication, many of the decisions we make may not be the best, so if you do not want to fall into this error the best thing is to seek “help” and advice, this way you can concentrate on where you add value to your business, remember that an old African proverb says: “If you want to go fast, go alone. If you want to go far, go with company.
This is perhaps the least used verb by entrepreneurs, especially in the area of marketing, so I invite you to reflect on the market planning of your business and analyze how clear is the marketing plan that you have drawn to achieve the commercial objectives and brand you have proposed.
Remember that the planning process is a strategic tool to achieve the objectives you set.
Definitely all entrepreneurs visualize a market for our products or services, but how well do we know that market? I assure you that the more you really know and understand the behavior of your potential customers, your marketing strategies and activities will be more effective. Remember that we seek to build long-term relationships and you can’t do that without knowing your customer.
Or that the strategies or activities you implement do not achieve the expected results? This is normal in any type of market, but beyond that the important thing is, first, to monitor the management in order to identify situations before they arise and second to analyze the results for this management, so you can evaluate the activities and strategies to reorient them and improve their results.
How often do you discover that there are competitors who don’t have your experience, knowledge or infrastructure and even decide not to consider them as competitors or simply believe that because of this your consumers will prefer you without thinking twice? Crassus error.
Today your potential customers probably have a better image of those competitors than of you and surely have a closer relationship with them, so start looking at them differently and even learn from their successes.
Remember that in marketing “perception is reality” so it’s not enough to be the best if your market doesn’t think this about you and your product or service.
Keep these five mistakes in mind, stay away from them and if you identify that you are making one, immediately implement an action plan to correct this situation.
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