It is clear that in the post-COVID-19 era nothing will ever be the same again. Teleworking or the preference for online consumption have taken a necessary “step forward”.
According to a Morgan Stanley study on consumer macro trends, it is unlikely that consumers who have switched to website e-commerce will go back to shopping only in person.
Given this great opportunity, it would be advisable to make a good review of the state of our e-commerce and / or website in order to take full advantage of it.
How is your website or online store? Does it stand out from the competition or is it just another element of the company that does not generate enough traffic or sales?
If it does not fascinate us, it is time to make some simple changes that will help us to give it a breath of fresh air. Let’s keep in mind that, if we get down to work, it is not so important to get a spectacular website with lots of images and little buttons as much as it is to gain in usability.
Since we already have it and we have made an investment, it will help us to spread our brand, products or services.
In this post and infographic with updated content, we review the most important, which will serve as a reference to get your hands on it.
Usability of a website e-commerce:
one of the great forgotten ones as we said, not everything should be appearance on our website.
It is essential not to neglect the usability of the site, which is nothing more than the clarity of the user’s browsing experience.
Offering a simple and straightforward experience for site visitors is as important as being well positioned. It should not be a mind game that challenges the web visitor. If we achieve this, we will not only have more customers through our online store, but also a higher turnover that would amortize the investment we make in these tweaks.
The optimization and maintenance of a website must be something constant. Not only are we struggling to position ourselves and capture the maximum number of customers, but there are millions of companies that also do it.
Look for a good title for your website or e-commerce
When creating a website or online store, you will have to give it a title.
It should contain at least one keyword, which will be the one that will appear at the top of the search engine and the one that will have the link shown as a result.
Be careful not to give it an extremely long name (between 50-75 characters).
Include a good description of the web page or e-commerce
After the title we must introduce the description of the page where it is indicated that you want to show, what the company does.
This is possible thanks to the codes. An example of code would be the following:
<meta name=”description” content=”We are dedicated to the sale of shoes…”/>
As we can see, we have used the meta word so that the search engine indexes the information correctly. This will facilitate the analysis process to what really matters.
Analyze the loading time of your web page or e-commerce
The loading time is also a point to analyze. If it takes more than 3 seconds you may be losing a lot of sales. In general, very heavy or large images, and complex widgets can slow down the loading time.
Regarding images, it is very important that they are properly optimized, that they occupy as little as possible, and that their links have an explanatory text:
This text can be introduced with an explanatory [alt] which is nothing more than an HTML code that displays information when the cursor is placed over it.
In addition, it favors the positioning that Google looks for keywords in the [alt] of the images.
Work the links of your website or e-commerce well
An intelligent link policy can also help us to achieve a natural positioning.
It does not consist of placing as many links as possible, but to do it in an ingenious way to quality pages that are related to our activity.
Basic tips to improve any website or e-commerce site
It is also necessary to respect a set of ethical rules so that the site does not lose optimization or even be vandalized:
Do not create mirror websites, i.e., that are identical and link to each other.
The use of keywords is very useful for positioning and to access a target audience. If we do not know people’s trends regarding search words, Google Trends is a tool that can help us. However, we should not overdo it and a maximum of about 15 is recommended.
Do not use hidden text on the web. Some may wonder if this is possible. There are cases where text is put in the same color as the background to be hidden and give more information to the search engine (Spider).
Do not use small fonts to get the maximum number of words.
However, we can make use of other very basic practices that will help us in the optimization. Here is a summary of some of them:
- Put in bold those words that are of interest as keywords in the content.
- Link the webs in an orderly manner within the site.
- Update the page with original content.
- Make sure the server is reliable.
- Generate traffic through SEM.
So with the coronavirus giving the “definitive push” to online shopping, maybe the summer can be a good time to review your website or e-commerce, and check if you comply with all these basics.