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An e-commerce site with a shopping cart is used exclusively for one purpose: to generate profits through the sale. While design is the foundation of a site, a successful online business does not rely exclusively on design.
A great deal of effort is required to create it. So know your target audience, be aware of your price and shipping costs and use clear calls to action to purchase. Create a great user experience through aesthetics and ease of use and then set clear goals on each page of product descriptions and categories. Don’t forget to simplify the purchasing process and above all, count on a known supplier. It will encourage customers to come back.
Adjust your payment options and details such as shipping, taxes, and other features that make your cart work for your personal needs and fit your website. Regardless of which server you choose to use, they will offer help buttons that provide more information in case you need them. When you’ve applied all the settings you want, check the preview button to see what it looks like.
When you have set up your shopping cart according to your needs and tastes, start adding the products you are going to sell.
Name your products, write a brief description and include the price. Remember that the description is your selling hook. Do not oversell the product but do not reduce it either. Establish clearly and precisely what you do and what you include.
Before posting your products on the page, review the links to confirm that everything is working properly. For example, if you sell shoes, make sure that customers can easily choose the colors and quantity of products to buy. The same goes for other products and whatever you sell.
If you do, you will have no control over the design and functionality of your store, and your brand will always be eclipsed by the brand of the largest entity. But most of all, the biggest disadvantage of using another company’s storefront is that you will have to pay a commission, which means a reduction in your profits.
Why pay to use some other website for your business? You can have your own professionally designed e-commerce website and enjoy the benefits: total control over site design, design and functionality, and 100% of the profits without commissions to be paid for hosting sites. So build your own brand instead of helping to build another company’s.
abandoned shopping cartOnce our online store has been created and designed and is operational, we may encounter a problem that is more common than it seems: the abandonment of the shopping cart by the user or customer.
There are studies that show that much of the “abandonment of full shopping carts” in online stores is due to the lack of help resources and problem solving that users and customers find in the final phase of online shopping. In the same way that the merchant may need support when designing and managing their online store, customers need support “in situ” when making their purchases.
If the customer does not see very clearly and with exact data what he is doing creates uncertainty and when in doubt, will leave the shopping cart and goodbye.
For the merchant this means huge losses, a disaster. What to do? Provide your customers with plug-ins to get precise measurements on sizes and other elements of their purchase.
Everything in the clearest possible way depending on the item. And if the client has doubts, it is not of those who show the possibility of backing up in a line with very small or invisible letters, or of those who make enter in submenus constantly to know the exact amount of the purchase, or other tricks.
The safest thing is that if you do this, the person will leave the cart. Users are not naive. At the slightest difficulty they will leave and leave the purchase without effect. Avoid it.
On the other hand, if there are several tariffs, clearly express what each one is and what it implies, if possible on the same screen of the order not referring it to other menus.
This is something that happens continuously with some telephone operators and generates quite a few returns and complaints. Most importantly, it takes care of support and customer service.
It is very likely that the user who enters your online store and ends up leaving the shopping cart, does not return any more. And it is difficult to recover that customer. Put all the necessary resources at the customer’s disposition.
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