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Many times when one looks for advice or ways to improve the SEO of a blog one finds that it takes some prior knowledge about SEO or at least a minimum of technical knowledge to implement many of the proposed improvements.
This post compiles tips that are easy to apply and do not require any prior or technical knowledge to apply them, simply by following a series of steps when publishing a post can significantly improve the positioning of them.
It’s awful when you get to a blog and find titles that seem to have been written by an over-sweetened child (something very common in personal blogs) and that are not optimal at SEO or user level. Some examples:
What is the main keyword of your post: Use it in the title
If your post answers a question or solves a problem, let it know in the title: “How to improve…”, “Tips for…”, “Trends 2021 in…”, etc.
Don’t exceed 70 characters, that’s the maximum Google shows in search results.
Include the keyword of your post the more to the left the better, without losing sense of the title
If you want, you have more information on how to choose a good SEO title for a post.
If you’re a blogger, you’re probably using WordPress or Blogger as a platform for your publications. These platforms create the URL of the post automatically, in the case of Blogger is usually the title of the post and in WordPress the date of publication plus the title of the post and this at SEO level is not very correct.
To correctly optimize the URL you have to follow a few tips:
Never leave the URL by default, edit it with these platforms is very simple
Removes articles and prepositions from the URL, for example, if the URL is “How to improve your blog’s SEO” the URL should stay on “how-to-improve-your-blog”.
Use dashes (-) instead of low bars (_)
Never use strange characters such as accents, eñes or interrogations in the URL
Include the keyword in the URL
The positioning power of a URL decreases the longer it is, make the URL as short as possible without losing sense.
Download the chop to optimize the URL of MOZ
It is very important that when you write a new article you add links to previous articles that are related to it, in this way, in addition to providing your reader with more useful information about the topic you are dealing with, you are giving Google more ease when navigating your blog.
What to do and what not to do with internal links
If you publish an article from which you don’t have any other article to link to, write it down and when you write another related article, edit the first post and add the link.
When you publish an article check if you can link to it from previous successful articles
Use descriptive Anchor Text, instead of using texts like “click here” or “other article”, make use of phrases that actually describe the article
Do not abuse it, texts with many links are difficult to read and readers will end up ignoring them.
Don’t come up with internal links and also links to external resources, many times links to third party sites are a great help to your readers, as well as getting these pages you link to know about your existence.
It goes without saying that images are an essential element in a good article, so it is also vital to have them well optimized, both at the level of quality of the image itself and SEO level:
Use descriptive names in the images you upload, do not upload them with names like “IMG_ 28903”, if the image is of a lipstick call it “lipstick”.
Adds the “alt” tag to all images, Google cannot “read” the images so it identifies the image by the surrounding text or by the “alt” tag
As always, do not abuse keywords in the two cases above, there is also Keyword Stuffing for images
Optimizes the size and weight of images, often images are uploaded with excess information that is really useless
You can follow a few tips so that publishing often isn’t a hell:
Make a calendar in a spreadsheet with the days you are going to publish and what you are going to publish, knowing this is much easier to write articles
Diversify the content, not everything has to be super-worked articles, create Slideshares, compilations or “best of” articles.
Update your old articles
Whatever you do NEVER change the image and title of an article and republish it, Google realizes it right away and will penalize you.
As a last tip to improve the SEO of your blog (something you’ve surely never read) is to create quality content and help the user, without this, everything explained in this article will not make any sense.
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