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In Xitsus we have compiled some of these new elements that are already setting trends:
Since mid 2018, Google is giving more importance to having a secure standard protocol on its website. Once you have installed and activated the https protocol, the website sends and receives the information in encrypted form, preventing it from being filtered out to third parties. Since it is encrypted information, we prevent the information from being stolen and read if we suffer a web attack.
The https protocols have been active for several years. However, it was not until 2018 when Google began to penalize more severely all those websites that did not have it active.
Therefore, activating an https protocol will provoke an improvement in the SEO positioning of the web and, therefore, will increase the results of the web in the long term.
New trends in web design are moving towards pages with large images at the top. The aim of this design decision is to highlight at a glance an element of interest to the user.
If a website manages to capture the interest of users with an image, there will be more chances that they will continue browsing the rest of the page. Thus, users will be informed and will be more likely to end up buying or hiring the services offered on the web.
The era of overloaded sites is now a thing of the past. In 2020 we are looking for designs with large, visible fonts placed on top of those images we commented on in the previous point.
Finding a balance in the design of the website is fundamental. Getting image and text to convey our message in a few seconds is now more important than ever.
At Xitsus we are clear that responsive design has been a priority for Google for several years. However, since mid 2018 the search engine has penalized more severely those websites that do not have a design adapted to mobile devices.
Websites that do not have responsive design are disappearing from search results made from mobile devices. Therefore, potential visits and sales that negatively affect the digital marketing strategy are being lost.
As we commented in our entry ‘Having a responsive website is essential’, the adaptive design improves usability and readability. The better the multi-device experience, the more traffic. And, of course, better conversion ratios. Keep in mind that traffic generated from mobile devices continues to increase year after year.
It is becoming more and more common for us to surf the Internet while we eat, wait for the bus or walk and can not let it pass.
The continuous growth of WordPress has allowed to standardize the new modular design. Preparing and displaying information in visually appealing and well-structured modules has been shown to improve conversion rates.
This structure is familiar to users and allows them to easily navigate the website. In addition, highlighting information is simpler, so we can get our message across more easily.
We end the post with a trend that has been paramount for years but we must not forget. Optimizing the loading speed of the web is essential to climb positions in Google and prevent users from leaving our site early.
Economic crisis can be the ideal time to start a business. Do not let this situation prevent you from starting the great adventure of entrepreneurship. We tell you how to start in times of crisis step by step:
Times of crisis generate needs that you can take advantage of to create a product or service that covers them. Michael Hsu started DeepSky in 2009, just during the U.S. economic recession. His company offers accounting services for companies that cannot afford internal departments to do so. Ingenious, don’t you think?
In general, don’t risk your wealth. Find alternative ways to finance your venture and don’t spend all available resources on the initial investment. You will need some gunpowder to overcome the first obstacles.
To undertake in times of crisis you need to focus on a handful of products or services. If it’s just one, so much the better. There will be time to diversify but, for now, laugh at that maxim that says “he who embraces much, little squeezes.
People continue to spend money in times of crisis, but they are much more conscious and judicious to do so. Take advantage of the fact that everyone is looking to generate maximum value for their money and lower prices as much as possible.
Note (if your product is of high quality, have them pay for it, just have a strategy to lower costs, without giving away your work).
In good times, marketing takes a back seat. However, during an economic crisis, a good marketing strategy can make a big difference in your sales volume. The best strategy is the one that works for your business but, in general, the goal is to reach as many potential customers with it.
An aggressive growth plan can be counterproductive for a small business, especially in times of crisis. Consider waiting until your business has a steady stream of revenue before starting to expand.
Save. Take advantage of the fact that everything is usually cheaper these days. Reduce your payroll expenses to the extent of your possibilities. Consider bartering for services – for example, giving a free service or product in exchange for a website design. Save as much as you can. Your future business will thank you.
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