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In Xitsus we have compiled some of these new elements that are already setting trends:
Since mid 2018, Google is giving more importance to having a secure standard protocol on its website. Once you have installed and activated the https protocol, the website sends and receives the information in encrypted form, preventing it from being filtered out to third parties. Since it is encrypted information, we prevent the information from being stolen and read if we suffer a web attack.
The https protocols have been active for several years. However, it was not until 2018 when Google began to penalize more severely all those websites that did not have it active. Therefore, activating an https protocol will provoke an improvement in the SEO positioning of the web and, therefore, will increase the results of the web in the long term.
New trends in web design are moving towards pages with large images at the top. The aim of this design decision is to highlight at a glance an element of interest to the user.
If a website manages to capture the interest of users with an image, there will be more chances that they will continue browsing the rest of the page. Thus, users will be informed and will be more likely to end up buying or hiring the services offered on the web.
The era of overloaded sites is now a thing of the past. In 2019 we are looking for designs with large, visible fonts placed on top of those images we commented on in the previous point.
Finding a balance in the design of the website is fundamental. Getting image and text to convey our message in a few seconds is now more important than ever.
At Xitsus we are clear that responsive design has been a priority for Google for several years. However, since mid 2018 the search engine has penalized more severely those websites that do not have a design adapted to mobile devices. Websites that do not have responsive design are disappearing from search results made from mobile devices. Therefore, potential visits and sales that negatively affect the digital marketing strategy are being lost.
As we commented in our entry ‘Having a responsive website is essential’, the adaptive design improves usability and readability. The better the multi-device experience, the more traffic. And, of course, better conversion ratios. Keep in mind that traffic generated from mobile devices continues to increase year after year. It is becoming more and more common for us to surf the Internet while we eat, wait for the bus or walk and can not let it pass.
The continuous growth of WordPress has allowed to standardize the new modular design. Preparing and displaying information in visually appealing and well-structured modules has been shown to improve conversion rates.
This structure is familiar to users and allows them to easily navigate the website. In addition, highlighting information is simpler, so we can get our message across more easily.
We end the post with a trend that has been paramount for years but we must not forget. Optimizing the loading speed of the web is essential to climb positions in Google and prevent users from leaving our site early.
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