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Web desing process,positive user experience and a website optimized to generate potential customers are two essential criteria for an effective website in the industry.
For an industrial company that wants to generate potential customers, improve the conversion funnel and ROI and generally increase the company’s sales the starting point should certainly be the optimization of your website.
The main reason to have a website is to be present for when your potential customers do their research on the Internet.
Your website can guide your potential customers through the buying process by providing specific content that responds to their questions/problems. If your website is not optimized correctly, it will not attract those visitors and they will never become customers. A shame not to take advantage of this opportunity, right?
Companies with an ergonomic and well-structured website sell more products/services than those with a complicated website for the user.
Visitors are looking for an intuitive user experience and navigation.
This means that your potential customers can easily navigate your site, find the information they are looking for and, of course, advance in the funnel to convert from visitors to potential customers and from potential customers to clients.
Your interface should be simple, consistent and concise. Recognition of your identity (brand) is a key factor that will help your potential customers become familiar with your company and facilitate their first purchase.
Note: Don’t forget to adapt your website to mobiles, 40% of browsers use the mobile as their main Internet connection device.
A website that is easy to navigate is crucial to gaining potential contacts during the purchase process. Simplify navigation in your main menu so that visitors can find what they are looking for without difficulty and give the user the best possible experience.
Some of the essential elements that a website has to have are: home, who we are, products/services, about us, success stories, contact and of course the blog, which will highlight your experience and leadership in the industry you belong to.
Did you know that a website with too complicated a scheme can make your visitors run away?
Here’s an example: If a visitor comes to your site after a Google search for a particular product, he hopes to be able to answer his question as soon as possible.
A website that is not fully optimized can force the user to click up to 5-6 times on the menu or perform multiple searches on your site’s search section before finding the product you want – what a horror, there’s nothing worse in navigation than that!
Your potential customers will waste time and leave your site before they find the answer to their question. Well, this is what we call a bounce rate (% of users who left your site without consulting other pages).
The goal of a website is to lower the bounce rate and keep visitors on your site longer to turn them into a client.
Remember that a picture is worth more than 1000 words. Not only should you produce quality content on your website and blog (remember, specific content for your ideal client type, with the right keywords…etc etc etc etc), but also create images and videos that are enjoyable and useful.
This type of content will complement the more specific content and help your potential customers in their shopping trip.
For Google the loading time or what is the same the speed of the site is a crucial criterion for both navigation and SEO positioning, that is to say the classification in the results of search engines.
In other words, a website that loads quickly:
It ranks better in Google’s search results.
It has a better conversion rate from visitors to potential customers and from potential customers to customers.
Nowadays, the ergonomics of a website for a company in the industrial sector is as important as the quality of its products/services.
Related: Web desing process
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