People are changing their buying habits. A study conducted by the Mexican Internet Association (Amipci) showed that Mexico has 51.2 million Internet users, of which 50% have made an online purchase.
Regarding consumer behavior, the study indicates that 71 percent of internet users acquired some product or service online in the last three months before the survey, with an increase of 11 percent over 2018. In the one-year measurement, this figure rises to 79 percent.
Demographically, purchases were made by 51 percent of women. By age range, the 35-44-year-old segment predominates (40 percent), followed by 25-34 (19 percent) and 45-54 (18 percent). It is also worth noting that 25 percent of buyers belong to the low socioeconomic level population group, 9 percent higher than in 2018.
Thirty-three percent of internet users made purchases in stores outside of Mexico during the last three months (8 percent less than in 2018).
This figure grows to almost half of the consumers. The country where the most significant number of purchases are made is the United States (64%), followed by Asia (29%) and Europe (21%). Investments in other Latin American countries, although representing only 11 percent, rose by 7 percent over 2018 behavior.
We bring these critical benefits to those who want to create their site online.
Online advantages
1.- Reduces costs.
Opening a virtual store is logically more economical since it allows companies to grow with fewer resources by avoiding paying rent for premises, services, salaries, etc. It is also cheaper because when you advertise your products online, you are advertising on the Internet, which is a more affordable means of promotion than advertising used in traditional media.
2.- It generates loyalty with the clients.
There are not many companies that offer an excellent electronic shopping experience; even thousands still do not have an online presence.
This is an opportunity to make your customers enjoy that experience by offering them a comprehensive catalog of products, reasonable prices, and ease of use of the platforms, as well as the various payment options mainly.
3.- Attention and Total Satisfaction.
Guarantee E-commerce sites know the importance of customer service. They know that in most cases, it is not until you see or touch a product that the final purchase decision is made, which is why they have a chat room to advise you during the choice of the product, as well as a Total Satisfaction Guarantee, in which customers have 30 days after the product arrives to return it and ask for a refund if the items do not meet their expectations.
If customers are satisfied with their purchase experience of any product, they will most likely return to the site and make their recommendation through “word of mouth.”
4.- Greater audience reach.
When buying and selling on the Internet, products are available to everyone from anywhere and at any time, 365 days a year. In addition, there are more than 350 million active users on the Internet, which means that there is a much larger public than those who could walk through a physical store.
Without a doubt, the possibilities of growth and the reach of the Internet are spectacular.
5.- Security for the seller and the buyer.
One of the main reasons Internet users still don’t dare to buy online is that they don’t know and don’t trust the use of online payment systems; however, by selling through electronic platforms, you can be sure that you have the seal trust granted by Amici.
With this, you protect your users’ data and prevent their card data from being used for malicious purposes. If users have the security to make online purchases with their credit card, sales will increase, as customers will enjoy great benefits such as discounts and payment facilities.
6.- Ease of product delivery.
Some users consider that the risk of Internet purchases is that the goods do not arrive well or on time, but more and more logistics companies offer fast, efficient, and safe delivery services with accessible prices. You can also use a platform with order tracking so that your customers can check the status of their product shipment and have the confidence that their purchase will arrive on time.
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