Focused on growing brands online!
We’re a full-service Digital Marketing Agency offering innovative web solutions to companies across the globe. We’re leaders in SEO, SEM, PPC, Web Design, and eCommerce.
It’s about combining design and functionality in the simplest possible way, using only the necessary elements so that the user can navigate without getting confused, lost or distracted. All superfluous elements must be eliminated.
Of course, “less is more” and in this type of design the content is king. He is the one who structures and shapes the whole page, helped by the white spaces that balance the elements that will appear in it.
The forms used to make a minimalist web are geometric, simple and impersonal. Full screen photographs are also used as background, and the typographies will mark the style of the site. Normally white and black combined with gray are the most used colors but we can choose any color palette.
We should not confuse a minimalist design with a simple design. In the minimalist design it is necessary to invest, although it does not seem it, a great amount of hours to think it, to study it to work it, to plan it, to realize it and to revise it.
If we fall into extreme simplicity the user will be unable to use the site, will not know where to go to find what you’re looking for, will get lost and finally, without much delay, will leave our site. That is why it is advisable that, for example, icons that are not known as those of social networks, are accompanied by a small text that indicates what it is to avoid confusion.
In addition, these types of websites take much less time to load into browsers, which is a plus.
To carry out a minimalist web design it will be good to know these laws that we can also apply in any field (photography, design, architecture …):
Create a deep reduction of elements to have an easy usability but without reducing functions or necessary elements.
When we have everything organized it seems simpler and there is less. It is necessary to order, describe, integrate and prioritize.
We have to try to reduce the time that the user has to invest in order to reach what he is looking for.Time
It is necessary to try to reduce the time that the user has to invest in order to reach what he is looking for. Don’t make them wait.
Learning: Knowledge makes things easier. If the user relates concepts he will know what they are for and what to do with them.
The simple and the complex are needed. Because something is considered simple when compared, even unconsciously, with something complex.
Context: When designing we not only have to do it in a simple way, we also have to take into account the context in which our site will be seen and in comparison with the rest.
Many emotions are better than few. Maintaining the simplicity you have to give the site an emotional level because it is a very human characteristic.
The gene trusts in simplicity. We like to know how to make something work even if we don’t really know how it works. In other words, we like to know how to navigate a website even if we don’t know how the code works.
Failure: Some things can’t be simple. “Everything should be as simple as possible, but not simpler ” Albert Einstein
The latter is the sum of all the previous ones. We must eliminate what is obvious and leave only what is necessary.
Test your website
Finally, don’t forget to show the web design to your friends and family and analyze their reactions. If they have difficulty navigating, probably a lot of people will have them, then something is wrong.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.
Everything looks great.
We’re excited to get started, let’s choose a time where we can briefly talk about your project.