You can be small and strong in business.

Every business, big or small, needs to be professional these days. However, getting started can be quite intimidating for those who have never managed a website before.

A website can be one of the most important elements of a business, helping to build trust between customers or rejecting potential customers.

These tips listed below will help your small business website make a difference and generate the desired impact.

Be small but not messy:

Designing a small business website should be simple but captivating. Too much information or a complicated design can overwhelm the viewer. A clear design also conveys the message of professionalism. Let your website breathe and your users have a pleasant viewing experience.

Google should be able to find your site easily:

A clear site, clear content, appropriate URLs, site map and relevant keywords will allow search engines like Google to index your small business website with ease. Small business website design should include at least a basic SEO. It is important to find a good SEO friendly CMS to build and maintain your website.

Mobile friendly:

After Google’s announcement that mobile is the first index, it would be almost suicidal not to have your small business website responsive to mobile devices.

This simply means that your site will adapt and reorganize when viewed on mobile devices. But that in itself will not make your website mobile friendly. You’ll need to make sure your website provides an easy-to-use experience on all devices.

Inbound potential customers:

One of the most important functions of any small business website is to focus on inbound leads and capture as many as possible. Usually, before buying a product, people like to do an initial research and comparison, and may not be ready to buy immediately.

This time should be used in acquiring your email addresses so that you can keep them informed and evaluate when they are ready to buy. However, you should avoid being too persistent, as this could annoy a potential customer.

Contact details easily visible:

This may seem like the most obvious thing to do, but small business website design firms tend to overlook this factor sometimes. Your phone number and email address should be prominently displayed on the website and, if possible, at the top and bottom of each page.

Create a ‘CONTACT’ page at the end that includes not only the contact numbers, but also the email address, the company’s physical address and a map, along with your company’s addresses and hours of operation.

Small but professional:

Avoid any frivolity on your small business website and concentrate on giving it a professional look that is consistent with your brand. Use colors that stand out in your brand logo.

Hire a small business website design firm, if necessary, to give your website a professional look. Choose one or two fonts and make sure they are used consistently throughout the website. The graphics and images you use should also be synchronized and complement the website.

The design should be simple and unique:

If you are designing your website on your own or hiring a small business website design company, your goal should be to create a website that reflects your brand. The first impression is the most important and will attract or repel viewers.

If you use any common template and your website looks like thousands of others on the net, you will never be able to create an impact on the viewer’s mind.

The home page of any website is what will close the deal for you to make sure that this becomes the anchor of your entire site and is impressive enough to capture the viewer’s attention.

Products and services must be well presented:

Several small business web designs are unable to display their products effectively or show too many products and services on one page and mess it up. Remember that you only have the luxury of winning or losing a potential customer in a few seconds. So make sure the first impression is professional.

If you are a company selling products online, then photos, images and product descriptions should be clear and appropriate. If you have a great web design but your products haven’t been displayed correctly, your customers will get it.

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